MX - Trade Marketing Support (INTERNSHIP)

Position Summary

Support to development and implementation of all trade marketing activities and projects for Mobile Experience division of Samsung Electronics Italia (smartphone, tablet, wearable, PC).
This include:
1.Develop campaigns and materials to be used in partnership with customers in the different channel to increase sales of MX products/promotions (POS and digital with an Omni-channel approach);
2.Guarantee consistency of Samsung international key visuals and guidelines in alignment with corporate image;
3.Analyse performance and ROI of trade marketing projects implemented, especially when digital;
4.Give evidence, present and keep updated documents to be shared internally with management;

Role and Responsibilities

Key Responsibilities:

Contribute to create, arrange and monitor POP materials in order to guarantee visibility, increase brand awareness and consideration and conversion in the channels.

Contribute to manage timing and complexity related to promotions, frequent launches of mobiles, monitor investment in the channels

Collaborate to monitor constantly Mobile products display, and retailer specific promotional projects, overview competitors activities.

Support to Open Market and/or Telco channel to implement visibility online and offline of promotions, launch and digital/CRM/DEM materials when needed

Support to maintain a continuous control af all trade activities performed on the field and ensure their full aligment to Samsung strategies and internationals guidelines

Support to manage promotional, informational materials and gadgets related to Trade Marketing activities and events

Support, organize and coordinate Mobile Events, Product Launch, RoadShows, Openhouse and Conventions.

Create Influencers campaign and drive to store and to Partner.com with the help of our agency.

Skills and Qualifications

Educational Background: Bachelor or Master Degree, preferably with Marketing specialization

Computer Knowledge: Good skills of main office automation software

Language Knowledge: Very good written and spoken English

Travel required: 0-5% 

Others: Good communication, prestentation skills, excellent interpersonal relationship skills, resilience and be target oriented. Proactivity, capacity to challenge status quo and passion with technology market. 

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