Performance Management Senior Manager

Location: Milano, Roma, Porcari (LU)

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Your role :

As the Performance Management Senior Manager you’ll monitor performance and KPIs to optimize acquisitions, conversions, and commissions, while managing and forecasting budgets with a P&L approach. You will define commercial strategy through network segmentation analysis and overseeing affiliate program governance, platform needs, partner onboarding, and remuneration model management. Optimizing digital journeys.

What you’ll do:

• Performance and KPI Monitoring: Analyse data trends across the network, with a specific focus on acquisitions, conversions, and commissions, to optimize overall program performance.
• Budget Management and Forecasting: Plan and manage the online and offline budget with a P&L approach, focusing on affiliate remuneration and predicting performance based on variables such as sales volume and campaign effectiveness.
• Support commercial strategy based on segmentation Model Analysis: Analyse the sales network and identify key offline and online criteria to establish new omnichannel sales point segments; monitor the migration matrix between segments.
• Governance on the affiliate program: Collect different information to design new solutions and new models.
• Affiliate Platform request: coordinate the affiliation platform management and the improvements development following the whole process, from the need to the release.
• Management of activities related to the partners onboarding and monthly rewards.
• Support the organization of training sessions for different affiliate types to ensure they understand product and affiliation platform features to maximize sales.
• Manage Remuneration and incentive models: Streamline various online and offline remuneration models and develop a sustainable omnichannel remuneration structure based on sales point segmentation, ensuring customer base growth and network maintenance as well as PoS satisfaction and REM model sustainability; implement effective remuneration models for affiliates (e.g., CPA, revenue share), aligning their incentives with corporate objectives.
• Analyze the acquisition flow; optimizing each step of the funnel (from visitors to FTDs) with a data driven approach; Competitors benchmarking.
• Management of welcome offers in terms of offer, mechanics, results, ROI analysis
• Welcome on-board program to reach first deposit and documents completion, including non- campaigns (Email, SMS, Push).

What you’ll bring: