Performance Marketing & Digital Advertising Specialist

MotorK is the leading sales and marketing technology company in Europe, specialized in the automotive sector. At MotorK our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services to offer the best digital customer experience. We are on a fast and ambitious trajectory and serving 90% of the automotive manufacturers. To continue our growth, we are hiring new talents. If you want to spark the future of the automotive world, join us.
We're actively looking for a Performance Marketing & Digital Advertising Specialist to support our digital acquisition department and contribute to the growth of our Marketing Tech proposition.

RESPONSIBILITIES:

• Support the lead generation strategy for car dealers

• Manage multiple structured accounts, owning the strategy and the execution of the campaigns
• Manage online marketing campaigns in Social Advertising platforms (e.g. Facebook), SEM, Display and re-targeting campaigns (Google Ads, Criteo etc)
• Analyse data to identify trends and optimization opportunities
• Create and manage accurate reports for clients with campaign metrics, insights and observations

Requirements

• 2/3 years of experience on lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing etc).
• Previous experience in managing structured digital campaigns with relevant monthly budget
• Knowledge of digital advertising technologies and advanced analytics/tracking tools (e.g Smartly, Leadsbridge, SEMRush, Hotjar, Google Analytics, Google Tag Manager, Data Studio etc)
• Strong analytical skills: ability to analyse KPIs and take decisions based on insights to maximize performance
• Fluent in English
• Bachelor Degree in Marketing, Communication or similar major
• Good communication and presentation skills
• Attention to detail

Benefits

Work pattern and location:

• 40 hours a week
• Monday to Friday 
• Hybrid role with presence at the office according to team's organization
• Office based in Milan

What you can expect from the recruitment process: 

1. HR interview
2. Hiring Manager interview
3. Business Case
4. C-level interview 

MotorK is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any kind. Our company is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at MotorK are based on business needs, job requirements, and individual qualifications, without regard to race, colour, religion or belief, age, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.