Product/Application Manager - Refrigeration Food Retail

For our Refrigeration Sales and Marketing department we are looking for a Group Application Manager for Food Retail who will lead the growth of the assigned applications with a global perspective.

The candidate will report to the Group Marketing Manager and will be based in Brugine (Padova, ITA) with a mix of office and smart working.

What will you do?

Marketing Unit Food Retail is a team dedicated to define , launch and promote the solutions to cope with the customers’ needs within the different Food Retail applications. The solutions are meant as a set of components to build and control the refrigeration part of showcases cabinets, condensing units, and compressor racks.

Within the assigned application, you will:

• Master a deep knowledge of the competitive landscape, technological market trends and regulations framework
• Develop the current marketing segmentation
• Evaluate new potential market niche , close to the assigned applications
• Develop a successful product and solution offer according to market segment value proposition
• Listen to customer voice analyzing customer feedback to improve the product offer
• Evaluate new products/solutions development through Business Plans preparation exploring customer requirements, value proposition, price positioning, launch activities and promotion
• Drive internal and external effective communication
• Collaborate with Image & Communication department defining communication plan , launch promotions , commercial material , marketing campaign , events and exhibitions
• Evaluate and execute promotional initiative with the sales organization
• Present the products portfolio to the sales organization, with dedicated events, training or supporting customer visits
• Collaborate with other department like product platforms, R&D, services and manufacturing to ensure a successful product deployment