(R) Accessories Product Marketing

Azienda : Automobili Lamborghini S.p.a

Tipo Lavoro : Full Time

Sant'agata Bolognese, Emilia-Romagna

Numero di candidati

000+

Candidati ora

Descrizione Lavoro - (R) Accessories Product Marketing

About us

At Automobili Lamborghini we constantly work to intercept and spread the uniqueness of each member of the team, aware of the richness that comes from the meeting and exchange of differences. We give great value to time, so we offer you a flexible way of working that meets your daily needs, so as to dedicate important moments of your life to yourself and the people you love.

We are looking for people who want to stand out in a place that makes no distinction of gender, age or culture, working every day to value fragilities as an authentic gift.

We are proud to be certified Top Employer because at the core of our actions we put people and their personal and professional growth. Our main challenge is to contribute to the construction of a future-proof society, which is why we have made sustainability our mantra. From your first day in the company, you will have the opportunity to see the results of your commitment, leaving an impact that really has an effect.

We are looking for authentic, brave people, eager to go beyond their limits. In our team you will have the opportunity to trace your path and be its driver, anticipating the times and indicating the route. Not only tasks and goals, but singular people and stories that mix, adding their own color to an iconic Brand: Lamborghini.

About the job

Are you eager to take a new opportunity?

Are you looking for a challenging and dynamic environment where to build your professional career?

We are looking for an Accessories Product Marketing to join our headquarters at Sant’Agata Bolognese (BO), reporting directly to the Head of Aftersales Business Development and functionally to the Aftersales Marketing Coordinator .

You will be responsible to enhance Accessory product offer through the appropriate marketing and communication tools, increasing the product portfolio awareness among Dealers and Final Customers in order to drive and lead sales performances.

You will:

Managing Accessories products portfolio to sustain entire life cycle for each range available

Monitoring retail positioning, markets trend and competitors offer for Accessories products

Defining business plan and strategy plan for Accessories business with the Aftersales Marketing Coordinator

Market research to propose new accessories based on dealers and customers requirements

Managing launch phase for New products activating available marketing and communication channels (global and local), including business case analysis

Developing marketing & communication tools (B2B and B2C) to increase product awareness and sales efficiency

Developing Sales & Promotions plan during each year to sustain Accessories target achievement

Defining Pricing Strategy for Accessories in collaboration with Spare Parts Pricing Strategy Specialist

Developing Accessories media plan, events and PR activities in collaboration with Aftersales Marketing & Communication Specialist

Managing digital tools & IT projects (ex. Car Configurator, Loom etc) for Accessories related topics and areas

Monitoring Sales performances for Accessories through Company tools in order to find countermeasures plan when necessary

Plan & Monitor dedicated budget expenses to support Accessory business

Supporting Regional Offices and Dealers’ Network to activate local event and marketing programs (including participation to events, dealers’ visits etc)

Supporting Aftersales Supply Chain to forecast exceptional volume increase for Accessories

Participating to Group meetings and projects to create synergies with the other brands for Accessories related topics

About you

University Degree in Economics and/or Marketing

Passionate for cars and automotive

Minimum 5-7 years’ experience in Automotive, preferably in Accessories / Product Marketing area

Fluent English, Italian and German will be considered a plus

Project management and target oriented

Analysis skills and strong experience of main tools (SAP, Excel. Microstrategy. Salesforce as a plus)

Problems solving attitude

Strong team work approach

Communication and relational skills