Senior Manager of Marketing

Meet Our Team:

Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering lead growth programs,  and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region.

Picture Yourself at Pega:

As the Senior Marketing Manager for West-South, you’ll lead strategic marketing initiatives across your region and assigned industry, helping shape Pega’s brand presence and drive growth. You’ll design and execute demand generation campaigns, deliver Account-Based Marketing for key strategic accounts, and align marketing efforts with regional business goals to grow pipeline and ACV. This role blends strategic planning with hands-on execution and cross-functional collaboration. You’ll also manage and develop a team of two, fostering high performance and impact. 

Please be aware that this role will require frequent travel across Italy, Spain & France. 

What You'll Do at Pega:

• Act as the marketing lead for your region, representing marketing across the GTM organization.


• Develop and execute a comprehensive regional marketing plan aligned to business goals and pipeline growth.


• Lead multi-channel demand generation campaigns and ABM programs for top strategic accounts.


• Partner with sales to build account-based marketing plans using Target Organization Plans (TOPs).


• Deliver regional marketing programs including brand, thought leadership, PR, and digital execution.


• Manage and optimize regional events, leveraging global standardization.


• Implement always-on nurture marketing for both new and existing accounts.


• Collaborate cross-functionally with EMEA teams, sales leadership, and corporate marketing.


• Use data and analytics to measure impact, optimize performance, and report ROI.

Who You Are:

You excel at working with a diverse set of functions and levels and leading the group to consensus on a plan that will serve the priorities of the programs for the region. You also need to be an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders.

What You've Accomplished:

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or related field


• 10+ years of experience in Marketing with proven track record in regional marketing


• 3+ years of people leadership experience 


• Prior experience in enterprise software marketing


• Strong strategic marketing, communication, and planning skills


• Proficiency with marketing automation tools, MS Office, Excel, PowerPoint, social collaboration tools, LinkedIn, Twitter, Google Analytics


• Budget management experience


• Strong digital marketing experience and ABM expertise


• Excellent written and verbal communication skills


• Strong analytical skills and demonstrated ability to leverage data to influence strategy and decision-making

Pega Offers You:

• Gartner Analyst acclaimed technology leadership across our categories of products


• Continuous learning and development opportunities


• An innovative, inclusive, agile, flexible, and fun work environment


• Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company

#LI-AB3