SNAI Brand Associate Manager

Location: Milan/Rome/Porcari

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Your role

The Communication Associate Manager supports the execution of SNAI’s brand and communication strategy, focusing on the delivery of external communication initiatives, campaigns and product marketing activities. The role ensures a consistent expression of the Mother Brand and its ecosystem of product and communication sub-brands across key consumer touchpoints, translating commercial priorities into effective communication outputs. The role delivers integrated campaigns and consumer activations end-to-end, collaborating with cross-functional teams and partnering with peer functions to ensure consistency and effectiveness.

What you’ll do:

• Contribute to the execution of SNAI’s brand and communication strategy, ensuring a coherent expression of the Mother Brand and its ecosystem of product and communication sub-brands across all key consumer touchpoints.

• Ensure the consistent application of brand identity, tone of voice and visual guidelines across all communication materials and assets.

• Lead the delivery of integrated communication campaigns and consumer activations, from briefing to execution, ensuring quality, consistency and alignment with business objectives.

• Translate commercial and product priorities into clear and effective communication outputs and campaigns, ensuring the proper development and execution of product marketing activities across the communication lifecycle.

• Coordinate internal teams (Content & Visual, Omnichannel, Customer Experience) and external agencies to ensure timely and high-quality execution of all communication initiatives.

• Work in close collaboration with Digital & Social Media teams to ensure alignment and consistency of campaigns across all channels.

• Partner with Marketing Intelligence & Insights to leverage data and performance learnings, contributing to continuous improvement of communication effectiveness.

• Support the correct implementation of brand guidelines and ensure consistency across all external communication touchpoints.

• Ensure full compliance with industry regulations and safeguard brand reputation across all communication activities.

• Manage external agencies and suppliers, ensuring effective briefing, execution follow-up and delivery quality.

• Manage and develop assigned resources, fostering capability growth, accountability and effective contribution to team objectives.

What you’ll bring:

• 5+ years of experience in marketing, communication or advertising roles.

• Solid experience in campaign delivery, communication assets and consumer-facing initiatives.

• Experience in translating business or product needs into clear communication outputs.

• Exposure to product marketing or go-to-market activities is a strong plus.

• Strong project management and stakeholder coordination skills.

• Experience in working with agencies and managing multiple projects simultaneously.

• Structured, detail-oriented and delivery-focused mindset.

• Good understanding of brand fundamentals and communication execution.

• Team player with the ability to collaborate across functions.

• Interest in sport and betting industry is a plus.

• Fluent in Italian and English.

Why choose us:

• Permanent contract with Hybrid Work.

• A dynamic environment within the world’s largest online gaming group.

• Opportunities for learning, growth and cross-country collaboration.

• Meal allowance.

• Supplemental Health Insurance.

Choose us also for:

• An inclusive work culture and access to our Diversity & Inclusion initiatives.

• Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.

• Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).

• Parental Leave Packages offering additional financial and practical support.

• Volunteering during working hours.

Much more about us:

• Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.

• Reviews and comments from our Glassdoor and Indeed pages. Put yours!

Equal Opportunity  

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.