Digital Marketing Intern

Your Tasks

We are looking for a highly motivated Digital Marketing Intern to join Beiersdorf Italy’s Marketing Services Department in Milan.

The intern will support the team responsible for our skincare brands – NIVEA, NIVEA MEN, Labello and Eucerin – in the following activities:

• Support the management of digital channels (Paid Social, Search, and Programmatic): track key performance indicators (KPIs), review campaign settings across platforms, and summarize final results


• Collaborate with the Category Marketing Team to review digital campaign assets, tracking URLs, and asset taxonomy


• Analyze and report on campaign performance, identifying potential issues and suggesting optimization strategies


• Assist in the development and review of social media PEDs for the company’s main social media platforms


• Conduct website analysis to identify results, areas for improvement and potential issues

Your Profile

• BA/MA degree in Economics, Communication, Marketing, Digital Media


• Previous experience in the digital field would be a plus (preferably from a consultancy, a large companies or a media agency)


• Previous experience in the cosmetics industry would be a plus


• Strong analytical skills, with a particular focus on data analysis and knowledge of tools such as Excel, Google Sheets etc.


• Interpersonal skills: proactivity with a positive attitude, problem-solving mindset, organizational skills, adaptability, flexibility, and a strong sense of responsibility


• Knowledge of tools such as Google Analytics, Google Ads, DV360, Facebook Business Manager, TikTok Ads, and Amazon Marketing Services is a plus


• Languages: fluency in both Italian and English