Performance Marketing Intern

We are looking for a Performance Marketing Intern to support our E‑commerce team in Milan across key brands (NIVEA, Labello, Hansaplast & Eucerin). In this role, you will contribute to the development and optimization of performance‑driven campaigns for the Italian market, working closely with the Performance Marketing Manager and collaborating with Digital Marketing, E‑commerce, Marketing teams and external agencies.

Key responsibilities:

• Support optimization and monitoring of e‑commerce campaigns (Search, DSP, Display).


• Analyze campaign performance across KPIs (CPC, CPA, ROAS, CTR, Conversion Rate).


• Prepare regular reporting and extract actionable insights.


• Coordinate with external media agencies and partners on operational tasks.


• Collect and organize data from platforms such as Amazon AMS, DSP and partner tools.


• Assist in defining audience targeting, segmentation strategies and product selection.


• Contribute to internal presentations for alignment across E‑commerce and Marketing.


• Support social commerce initiatives and related e‑commerce activities.