Assistant Manager- Products- Marketing- Retail Banking Division

Operational Duties

• Develops plans for new Bank products and services, including:
• Prepare local banks comparatives based on monitoring the market and keeping updated with the latest trends, technology, and competitor services
• Planning new segments/products/services proposals that are parallel to Bank’s strategy, vision and mission
• Preparing Business Plans for new proposals, including future projections and feasibility, marketing guidelines
• Coordinates with Corporate communications division to prepare full marketing collaterals for each products/service launch/campaigns
• Coordinating for the launching of the Product/service
• Enhance existing segments/products/services, including:
• Setting up templates and standardizing required analysis for performance evaluation
• Conducting performance evaluation of existing segments/products/services, including financial returns of past promotional events, customer satisfaction, and the sales and general returns per Product
• Monitoring the market and conducting financial analysis of existing Bank P&S, including customer and client feedback, focusing on how to improve on P&S
• Preparing suggestions for restructuring the products, if necessary
• If approved, managing the restructuring process; coordinating with the re-launch campaigns
• Reviewing various Credit Card fees, optimizing them according to Market trends and customer feedback
• Cards Issuance Report
• MIS Report
• Issuing/Acquiring Transaction Report Provision
• Central Bank Reporting
• Visa/MasterCard Report
• Relative Party

Ad hoc projects to support Executive Management's decision

• Sees to any additional request made by Division Head or Executive