Marketing and Communications Lead

icon building Company : Groupxen
icon briefcase Job Type : Full Time

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Job Description - Marketing and Communications Lead

  • Plan, develop, and execute marketing strategies after ensuring consensus with stakeholders on annual budget and corporate business plans
  • Identify marketing opportunities by understanding customer requirements and segmentation
  • Improve product and service marketability and profitability by researching, identifying, and capitalizing on market opportunities
  • Develop and setup production of marketing campaign materials and mechanics through compelling content creation and innovative community engagement strategy
  • Collect and manage data analytics relevant to all marketing activities to track marketing performance and adjust strategies when required
  • Provide regular information to stakeholders by collecting, analyzing, and summarizing data and trends.
  • Collate and track branch sales data and statistics to ensure accurate reporting
  • Lead the production unit of designers and photographers to develop visually appealing marketing content .
  • Plan and develop community engagement activities and events to drive business success and increase sales
  • Carry out market research to understand the brands performances and develop marketing methodologies to upscale the performance of each brand .
  • Collect , analyze, and present business performance metrics and propose strategies to serve planned business objectives
  • Develop, maintain and execute groupxen’s master marketing calendar in preferred digital tool, ensuring the calendars are accurate, up-to-date, and complete
  • Manage the relationship with external marketing agencies to ensure successful delivery across multiple advertising channels.
  • Ensure brand consistency across all marketing material and channels
  • Maximize the impact of online and offline marketing content to keep our community connected to our brands, including piloting innovative digital strategies and content ideas
  • Ensure that all community members are equally represented with regard to race, ethnicity, gender identity, disability status and religion
  • Act and serve as the primary contact for all staff to brand and communication activities and planning
  • Attend weekly executive management team meetings and other meetings or correspondence as necessary to analyze market trends, competitor behavior, sales strategies and costs
  • Practice regular market intelligence gathering including competitors analysis
  • Lead, motivate and inspire all groupxen team members to always create the groupxen customer experience and lead by example while representing groupxen
  • Work the ground floor and groupxen events as needed to ensure every customer receives the groupxen experience
  • Coach our sales officers on how to generate consistently high-performance targets
  • Represent groupxen at industry trade shows and events
  • Perform other duties as directed by groupxen top management to ensure the continued success of the business
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