Category Marketing Manager - Urgent Position

We are searching for an expert Category Marketing Manager to join our dynamic team at Asterix Communications in Kuwait City Al Asimah Governate
Growing your career as a Full Time Category Marketing Manager is an awesome opportunity to develop exceptional skills.
If you are strong in adaptability, people management and have the right experience for the job, then apply for the position of Category Marketing Manager at Asterix Communications today!

Join the Team at ABYAT - Your Gateway to Retail Excellence!

About us

Are you ready to be part of the largest retail store in the Middle East ABYAT, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof.

Established locally with a vision for excellence, ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we've crafted an experience that revolves around their needs, from our meticulously designed store layouts to our unparalleled service offerings.

Expanding beyond our roots in Kuwait, ABYAT is now making waves in Saudi Arabia and setting our sights on Qatar and the UAE. As we continue to grow, we're seeking passionate individuals to join our dynamic team and contribute to our journey of success.

Position: Category Marketing Manager

Location: Kuwait – Head Office

Type: Full-time

Key Responsibilities:

Roles and Responsibilities:

Category Strategy Development:

• Develop and implement a robust category strategy aligned with overarching marketing and business objectives.

Market Research:

• Conduct in-depth market research to understand customer preferences, behaviors, and emerging trends within the category.
• Utilize data and insights to make informed decisions and identify growth opportunities.

Campaign Planning and Execution:

• Plan and execute targeted marketing campaigns, promotions, and advertising efforts specific to the category.
• Collaborate with other Marketing teams to create compelling messaging and materials.

Sales Performance Monitoring:

• Monitor sales performance and make real-time adjustments to advertising strategies as needed for optimal results.

KPI Tracking and Analysis:

• Track and analyze key performance indicators (KPIs) related to the category, including sales, profitability, market share, and customer satisfaction.
• Make data-driven decisions and adjust strategies accordingly.

Budget Management:

• Develop and manage the budget for category marketing activities, ensuring fiscal responsibility and resource optimization.

Risk Identification:

• Identify risks associated with the category, such as changes in market conditions.
• Formulate proactive strategies to mitigate risks effectively.

Influencer Collaboration:

• Collaborate with influencers and industry experts to promote products or services to their audiences.
• Enhance brand visibility and market presence through strategic partnerships.

Qualifications:

• Proven experience in marketing, or brand manager typically ranging from 3 to 5 years.
• Deep understanding of the industry in which the company operates
• Proficiency in using data analytics tools and interpreting market research.
• Understanding of market trends, consumer behaviors, and competitive landscapes.
• Ability to articulate complex ideas clearly to both internal teams and external stakeholders.
• Creativity and innovation in developing marketing campaigns, promotions, and advertising efforts.
• Familiarity with marketing technologies and tools, including data analytics, CRM systems, and digital marketing platforms.
• Ability to adapt quickly to changing market conditions and consumer preferences.
• Financial acumen to ensure cost-effectiveness and maximum return on investment.
• Ability to think strategically and develop long-term category strategies aligned with overall business objectives.
• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree (MBA) is a plus.
• Relevant certifications in marketing, category management, or related fields may be advantageous.

Benefits of working as a Category Marketing Manager in Kuwait City Al Asimah Governate:

● Company offers great benefits
● Opportunities to grow
● Advantageous package