Marketing Manager

Jobdescription

• Be a strongcontributor to the country management team, lead the marketingteam, develop local marketing strategies, and secure they areexecuted in the most effective and efficient way, in order tofulfil the purpose of the marketingfunction.
• Lead the work in securing goodrelations with the media in your country, especially with thenewspapers and magazines that are focused on homefurnishings.
• Develop and maintain a crisis planso that your country is well prepared to handle any type of crisis(injury to customers, injury to co-workers, damage to buildings orequipment, products that are faulty and might cause harm tocustomers, incidents where a product has caused harm to customers,etc.).
• Engage the management team, andcolleagues in seeking new business opportunities through fact-basedconsumer/customer insights (i.e. business plan process).
• Develop the local marketing plan and lead itsimplementation by setting and achieving the positioning andvisitation goals within existing business and financialframes.
• Be in charge of the overall marketingcommunication in order to touch “the manypeople’s” hearts and minds. This shall occur bysecuring:
  • Inspiration and creativity in all ourmarketing communication solutions
  • Efficientand effective use ofmedia
• Be in control ofthe marketing budget, measuring all marketing metrics, identifyingcost efficiencies, monitoring and following up all marketinginvestments.
• Work on other tasks and projectsas assigned that will contribute to the development of IKEA retailoperations (i.e. global, country or localinitiatives).

Qualification

• Experienceof creating and implementing fact-based strategic plans, settingbudgets, and following up goals.
• Must haveexcellent communication and interpersonalskills.
• Proven ability to work with creativeadvertising/communication processes/agencies.
• Experience in effective and efficient use andmeasurement of all media (paid, owned, and earned).
• Self-reliant with a proven ability to work aspart of a team as well as independently.
• Provenexperience in managing and developing people.
• Ability to influence a management team and amatrix organization.
• Knowledge of theeffective use of digital media.
• Previousexperience from working with media is needed either from havingworked as PR Manager for a company with similar size or fromworking as a reporter in newspapers, TV orradio.