Marketing Manager, Echo, EU

Interested in Amazon Alexa and the future of voice assistants and connected devices? Come work on it! Alexa Brand Marketing team is looking for a self-motivated, creative and data driven marketer to help drive voice assistant growth by connecting new and existing Alexa customers to the most relevant features and functionalities.

As a Marketing Manager, you will be responsible for the development and execution of integrated marketing campaigns with core consistent messaging across multiple channels. You will use extensive customer insights to develop and execute priority programs at scale, deriving strong impact across brand marketing and revenue generation programs. As part of your role, you will also be responsible for scaling and integrating our social media and influencer offering in Europe.

We are looking for a candidate who is innovative, has an eye for compelling experiences, is comfortable dealing with ambiguity, and enjoys the intellectual challenge associated with experimentation. The ideal candidate will have strong ownership, can work successfully across global teams, and have a good sense of metric-based decision making. You will need to demonstrate flexibility, prioritize effectively in a fast-moving environment and communicate clearly and persuasively. You will need to drive focus and excellence within the programs you own, partnering closely with colleagues in marketing and across the organization--including Online Merchandising, PR and Personality.

Key job responsibilities
- Support the planning and implementation of innovative integrated marketing campaigns.
- Utilize data-driven insights to optimize campaigns across various channels, including social & influencer activation.
- Review and approve customer-facing assets, communications to ensure consistent messaging and branding.
- Partner with cross-functional global teams across Amazon to drive innovative marketing programs that are demonstrably impactful to the brand, drive device sales, and develop the category, usage and satisfaction.
- Measure performance of all initiatives and monitor key performance indicators (KPIs) and customer behaviours to identify opportunities for improvement and growth.

This role is within a pan-European team.

About the team
The Echo Brand Marketing team drives brand love and advocacy for Alexa, generating both long-term customer awareness benefits as well as shorter-term performance marketing and sales. We do this by increasing feature advocacy, comprehension and trust, alongside excitement and desire for Echo and Alexa.

We are open to hiring candidates to work out of one of the following locations:

Luxembourg, LUX

BASIC QUALIFICATIONS

- Excellent English & French verbal and written communication skills
- Solid work experience in a professional (non-internship) capacity in B2C marketing, e-commerce or technology industries
- Proven expertise in analyzing marketing performance metrics and customer insights
- Experience with budget management
- Experience working with digital marketing channels including paid and organic social, display, video, on-site
- Experience working on customer-facing content, working with external agencies and guiding creative teams
- Experience motivating, influencing and guiding cross-functional teams
- Proven skills in verbal and written communication and great presentation skills, with the ability to influence stakeholders at all levels
- Demonstrated ability to deal with a high level of ambiguity
- Strong ownership

PREFERRED QUALIFICATIONS

- Creative yet analytical mindset with strong organizational and project management capabilities
- Knowledge of Amazon ecosystem and familiarity with e-commerce platforms, digital advertising tools is a plus
- Comfortable in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand
- Fluency in German, Spanish or Italian (on top of English & French) is a plus.