Performance Marketing Manager (all)

• Paid Social Campaigns: Plan, launch, and continuously optimize Facebook and Instagram ad campaigns targeting dental practices — from brand awareness to direct conversion.

• Google Ads: Manage Search, Display, and Performance Max campaigns; own keyword strategy, bidding, and ad copy to maximize qualified traffic.

• Drive Pipeline Growth: Work with Sales to align campaign targeting with our ICP and ensure a consistent, high-quality pipeline.

• Analyze & Optimize: Track performance rigorously (CAC, ROAS, MQL quality, conversion rates) and iterate quickly — with weekly insights and monthly reports for leadership.

• Landing Pages & Funnels: Collaborate with Design to A/B test landing pages and ad creatives that convert.

• Attribution & Reporting: Own attribution tracking via HubSpot and GA4; ensure marketing impact on pipeline is visible and measurable.

• Test & Scale: Run structured tests on audiences, creatives, copy, and bidding strategies — scale what works, cut what doesn't.

Must Haves

• 3–5 years of hands-on performance marketing experience with a proven track record managing Facebook Ads and Google Ads in a B2B environment.

• Deep proficiency in Meta Business Suite, Google Ads Manager, GA4, and HubSpot.

• Strong understanding of B2B funnels, conversion tracking, pixel setup, and audience segmentation.

• Data-driven mindset: you work with numbers, optimize based on results, and communicate performance clearly.

• Fluent English and German

• Based in or willing to work hybrid from Luxembourg.

Nice to Have

• Experience in healthcare, dental, or SaaS marketing.

• Knowledge of LinkedIn Ads or programmatic advertising.

• Background in conversion rate optimization (CRO) and landing page testing.

• Meta Blueprint or Google Ads certification.

• Degree in Marketing, Business, or a related field.

• Full ownership of Sonia's paid acquisition channels — real budget, real impact, real results.

• A collaborative team that values curiosity, data, and creative problem-solving.

• Flexible working arrangements (hybrid or remote from Luxembourg).

• 30 days of annual vacation.

• Competitive salary depending on experience.

• The chance to work on a product that directly improves the daily lives of dental professionals.