Marketing Manager, Partner & Demand Generation

ABOUT IGLOO

Igloo is a smart access control operating system built for multifamily, single family, and unmanned rental operations. We provide an end-to-end hardware and software solution giving property managers, operators, and tenants seamless, secure, and connected access experiences. We operate across the US and are growing our integration ecosystem and partner network globally.

THE ROLE

We are looking for a proactive, commercially minded Marketing Manager to own our partner marketing, thought leadership content, dark social channel strategy, and end-to-end content production workflow. This is a high ownership role — you will build and run the channels, manage partner relationships across the US, and tie everything directly back to pipeline and closed revenue. You think like a demand gen strategist, execute like a content creator, and measure like a revenue operator.

WHAT YOU WILL OWN

Partner Marketing and Content Development (Thought Leadership)

• Build and manage co-marketing programmes with Igloo's integration partners and system integrators across the US


• Develop joint content, campaigns, and initiatives that grow mutual visibility and drive qualified pipeline


• Engage partners for podcast appearances, co-authored content, and community collaborations


• Maintain a partner marketing calendar and ensure consistent output across all partner channels

• Develop monthly content pillars and subtopic themes aligned to our demand gen strategy targeting multifamily operators and unmanned rental managers


• Produce opinionated, specific thought leadership content that reflects strong industry point of view — not generic education
  

Dark Social & Community Channels

• Build and manage Igloo's presence across our social media channels, LinkedIn groups, and youtube communities


• Launch and grow Igloo's podcast and YouTube channel from the ground up


• Identify where multifamily buyers spend time online and establish Igloo as a trusted, recognised voice in those spaces

SEO, Keyword Research & AEO

• Conduct ongoing keyword research to identify high value topics and search terms for multifamily access control and PropTech


• Monitor keyword rankings, organic traffic, and search visibility monthly and adjust content strategy accordingly

Measurement & Revenue Tie-In

• Track all content and channel performance against the Igloo Market Presence & Revenue Impact Tracker


• Report monthly on branded search growth, content engagement, inbound SQL contribution, and self-reported attribution


• Work closely with sales to understand SQL quality and closed won patterns and feed insights back into content strategy

WHO YOU ARE

• Proactive and self-directed — you build the plan and execute without being chased


• Commercially wired — you tie every effort to pipeline and revenue, not vanity metrics


• A genuine industry nerd — you immerse yourself in multifamily real estate and PropTech


• A strong communicator — confident engaging US partners, integrators, and operators across time zones


• Demand gen fluent — you understand the difference between lead gen and demand gen and why it matters


• Remote-ready — you over-communicate and deliver independently across time zones

REQUIRED EXPERIENCE & SKILLS

• 3 to 5 years experience in B2B content marketing, partner marketing, or demand generation


• Experience with LinkedIn organic content strategy and dark social distribution


• Storyboarding and creative direction for video and podcast content


• Proven experience building and managing content channels — blog, podcast, YouTube, or community


• Strong Marketing AI workflow skills including leverage LLMs to automate marketing work


• Experience using HubSpot or equivalent CRM for tracking content attribution and pipeline contribution


• Excellent written English — content will be read by US property managers and PropTech leaders


• Comfortable working remotely and engaging senior stakeholders across multiple time zones

BONUS SKILLS

• Experience in PropTech, real estate technology, or SaaS


• Familiarity with Chris Walker's demand gen and revenue operations philosophy


• Video editing or podcast production hands-on experience


• Experience with Ahrefs, GSC, GA4 or similar intent data tools


• Knowledge of the multifamily or short term rental industry