Vice President, Marketing Analytics

JOB PURPOSE

• Foster closer communications between corporate HQ, SBUs and public, ensure corporate goals, strategies etc are executed and communicated via various internal and external initiatives and activities.
• This position is to identify new partners and leads for developing growth and potential strategic collaboration plans, maintain a good working relationship with new and/or prospective partners in line with the Company’s policies with the objective to increase viable income streams and awareness on products and services offered.
• Oversee the engagement with stakeholders and preserve the company’s reputation and brand image.

KEY ACCOUNTABILITIES

• Leverage Objective & Key Results framework to identify promotion, product metrics and monitor performance through dashboards and ad hoc analysis;
• Collect and organise data and information from a variety of sources. Acquire/gather data from multiple data sources in order to perform analysis and integrate large volumes of data, perform analysis, and interpret results as part of big data and analytics projects. Conveys complex data via visual techniques to succinctly communicate for decision-making and storytelling;
• Design, develop and deploy dynamic reports & interactive dashboards, operational scorecards, ad hoc and canned reports based on requirements and using Business Intelligence tools and solutions to accurately monitor data quality and governance;
• Present findings and recommendations to superiors, senior-level/non-technical collaborators;
• Elicit business requirements and specifications from project leads and other business partners;
• Establish critical metrics and measures of success;
• Identify, analyse, and interpret trends or patterns in complex data in order to provide answers to business questions as well as provide recommendations for action;
• Interpret data and analyze results using various statistical techniques and tools. Present data and analysis in a clear and concise manner allowing the audience to quickly understand the results and recommendations so they activate upon them and make data driven decisions;
• Measure and monitor results of applied recommendations and present adjustments, if necessary;
• Collaborate with business partners to prioritise requests and needs;
• Ensure all data acquisition, sharing, and results of applied recommendations are compliant with company standards;
• Propose and collaborate in developing marketing promotions, collaborations and develop a growth strategy focused both on financial gain and customer satisfaction;
• Possess the following aptitude that includes good interpersonal skills, critical thinking with attention to detail, result focus, with a sense of ownership and takes the initiative to follow through;
• Ability to understand the expansive nature of Marketing, Branding, Business and Finance with the intention to utilise it successfully when implementing marketing strategies for the company;
• Manage multiple projects in a fast-paced, deadline-driven environment ; and
• Support ad hoc requests by superior or as assigned by management

QUALIFICATION, SKILLS, COMPETENCIES AND KNOWLEDGE

• Bachelor's Degree in Analytics, Mathematics, Economics, Statistics, Engineering or a related field of study with at least 8 years of experience as a Statistician, Data Analyst or a related occupation.
• Candidate with Master's Degree in related filed will be considered advantageous
• Functional Competencies:

1. Problem assessment
2. Continuous learning
3. Work planning and organizing
4. Achievement orientation
5. Communication
6. Teamwork
7. Attention to detail
8. Service orientation

• Proficient in Microsoft Office Application (Outlook, Excel, PowerPoint)
• Possess experience in a large relational database, ad-hoc queries, visualization tools such as Tableau or PowerBI and Marketing performance tools

SRF C317/2023