ASSISTANT BRAND MANAGER

• Handle all aspects of marketing management of the assigned brands portfolio.
• Strategize, plan and execute brand initiatives/activities to enhance brand positioning and ensure the company objectives are met.
• Work closely with the sales team and other stakeholders to drive brand awareness, generate leads, and support sales efforts.
• Research into industry trends and public perception and aiding in the creation of marketing and advertising campaigns to strengthen the brands identities.
• Keep abreast with consumer’s behavior, marketplace trends, market research, trade dynamics, business drivers and competitor’s strategy.
• Contribute to product innovation by delivering product development programs to further margin growth.
• Identify market opportunities for new brands and categories.
• Manage the brand AandP budget and profitability effectively.
• Liaise with principal, prepare monthly report and forecast as necessary.
• Maintain good working relationship with suppliers to design and successfully execute marketing campaigns.
• Provide monthly marketing reports/analysis to the Management.
• Perform any ad-hoc duties as assigned by the superior from time to time.

; JOB REQUIREMENTS:

• Minimum Degree holder in Business Administration / Marketing / Food Science or related fields.
• As least 5 years of relevant working experiences in FMCG industry.
• Experience in principal management will be an added advantage
• Travelling is required (for both local and overseas).
• Strong analytical, communication and interpersonal skill.
• Strong planning and organizational skills to effectively manage executed projects.
• Creative to identify alternative approaches and solutions.
• Dynamic team player with initiatives, matured, able to work independently with a positive attitude.