Marketing cum Social Media Specialist

Marketing

• Familiarity with the brand's launch calendar, developing compelling marketing content for new product launches, campaigns, and sales events to maintain engagement and align with brand identity and current trends.
• Stay abreast of industry trends, conduct market research, and analyze data to identify opportunities for growth and optimization.
• Create and implement comprehensive marketing plans that align with company objectives, utilizing a mix of online and offline channels.
• Plan and execute marketing campaigns from concept to completion, tracking performance metrics and optimizing strategies for maximum impact.
• Manage and produce engaging and compelling content for various platforms as multiple marketing channels, including social media such as TikTok, Instagram, Facebook, and others, blogs, email campaigns, and website copy.
• Maintain brand consistency across all marketing channels, ensuring messaging and visuals align with brand guidelines.
• Manage digital marketing channels, including PPC advertising, SEO, SEM, and social media advertising, to drive traffic and conversions.
• Work closely with cross-functional teams, including retail and design, to drive cohesive marketing efforts and achieve business objectives.

• Monitor key performance indicators (KPIs), track campaign performance, and provide regular reports and insights to management.
• Understanding customer intent, measuring ROI for online and offline advertising campaigns, reporting on marketing KPIs, and tracking email campaign metrics
• Able to monitor budget distribution, assessing paid ad campaign performance, and identifying cost-effective opportunities to optimize marketing spend.
• Website enhancements guided by data insights and implements marketing tools (such as automation software and social media scheduling) to support promotional projects

; JOB REQUIREMENTS:

• Must possess at least a Professional Certificate, Marketing, Business Administration or equivalent
• Minimum 2-3 years’ experience within the Marketing/ Social Media, Digital Space, Fashion or content
• Enthusiastic about the world of marketing
• Passionate about social media (e.g., Instagram, TikTok, Facebook, Pinterest), skilled in storytelling campaigns, and proficient in multi-social posting programs, demonstrating tech-savviness
• Good understanding of the latest marketing trends and techniques
• Capable of creative and strategic thinking
• Proficiency in identifying innovative ways to enhance brand awareness and identity, connecting social content to drive brand recognition and conversions.
• Strong verbal and written communication skills are essential (able to be active in listening, to be clear and concise in communication)
• Capable of autonomy and accountability, thriving with minimal supervision.
• Required language(s): English
• Able to multi-task
• Willing to take on new challenge and task