Senior Campaign Strategy Manager

Responsibilities:

This Senior Digital Marketing Manager role is meant for a senior manager who thrives in fast-paced environments and is experienced in strategizing, planning and executing digital (performance) marketing campaigns in a client servicing environment. The ideal candidate combines a strategic mindset with a deep experience of paid digital marketing channels. She/he has an understanding of the advertising supply side, either through media buying experience or having worked for a publisher. To perform this role well, the candidate needs to have excellent communication skills, must be able to switch between strategy and execution and has a strong attention to detail.

• Work closely with sales and pre-sales teams to develop marketing strategies on behalf of clients from the real estate industry and other verticals in Malaysia
• Champion the value proposition and product construct of PropertyGuru's marketing service for clients together with trade marketing teams
• Assume end-to-end responsibility for multi-channel paid media campaigns, using, for example, a combination of PropertyGuru media, Facebook ads, Instagram ads and Google Search Engine Marketing
• Lead a team of full-stack performance marketers/ ad operations specialists and content writers to bring campaigns from from conceptualization and (media) planning to ad copy writing, set-up, optimization and performance analysis
• Monitor campaign delivery (daily) and optimize all campaign elements regularly (audience targeting, ad copy, creatives, bids and others) to deliver campaigns against timelines and budgets
• Utilise PropertyGuru First-Party (1P) data and selected Third-Party (3P) data categories for effective audience targeting
• Oversee onboarding of new marketing channels and integration into PropertyGuru's MarTech stack, including its Customer Data Platform
• Set up processes and service level agreements to empower teams to effectively incorporate new capabilities/channels into their workflows
• Foster team discipline, communication, and morale to strengthen teamwork within the team
• Partner with client servicing teams to strengthen strategic client relationships: provide campaign insights and subject matter expertise to sales and review discussions

Requirements:

• Bachelor's degree with a minimum of 8 years in digital marketing and a strong background in performance marketing
• Experienced in translating clients' spoken and unspoken marketing needs into strategies and executing effective multi-channel campaigns
• Able to partner and consult internal teams and clients on digital marketing strategies
• The role involves direct client interaction, hence, a strong command of English and a high degree of confidence interacting with clients (up to C-level) is important
• Should have a core working knowledge in Meta Advertising, Google paid search advertising, LinkedIn advertising and retargeting
• A foundation in AdTech and MarTech knowledge is highly desirable to oversee channel onboarding and integration
• Experience working at a Marketing Agency (focused on digital marketing) or proven understanding of servicing clients with digital marketing campaign is an advantage
• Data affinity and comfortable presenting quantitative campaign insights
• Highly organized, detail oriented, and results focused with a can-do attitude
• Prior experience with marketing in the real estate industry is highly beneficial

PropertyGuruGroup is an equal opportunity employer committed to fostering an inclusive, innovative an learningenvironmentwith the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion,nationality,age,marital status,disability, or any other protected status,perapplicable law. If thereisanythingwe can doto help ensure you have a comfortable and positive interview experience, please let us know.

Digital Marketing, ADTECH, Media Buying, linkedin advertising , Facebook Ads, retargeting , Performance Marketing