Director, Marketing

Brand Management (Marketing & Communications)

The role will lead our diverse and smart Marketing team and will be responsible for all marketing and growth metrics for all foodpanda verticals, including food and quick-commerce (D-marts and Shops). The incumbent will define and spearhead company-wide growth strategies together with the local team, regional (Thailand / Singapore), and central team (based in Berlin). 

Be part of a diverse team driving the growth of the number one food delivery service in APAC with visibility in Europe, MENA, and South America. 

Learn and grow with the best, and get the rare opportunity to build a brand that everyone loves, in one of the most exciting and fastest-growing regions in the world.

Responsibilities: 

• Identify the growth opportunities and develop growth and marketing strategy to drive sustainable growth for the foodpanda platform. 
• Optimize existing growth channels and continuously test new and crazy campaigns to uncover untapped growth opportunities, through CRM, digital, offline, and partnerships. 
• Work closely with the different stakeholders within the company to develop an ATL/BTL approach aligned with business objectives for both short and long-term impact.
• Drive and optimize the local promotional campaign and incentive spending to achieve business growth.
• Spearhead seasonal or annual 360 marketing campaigns to drive brand TOM.
• Build the business position for online and offline partnerships for branding and acquisition through affiliate and short-term promotional events.

What you need to be successful

• Seasoned marketer: >5yrs marketing and growth responsibility in VC-backed consumer startup; or with at least 8-10 years experience in growing brand/business, preferably in the e-commerce and/or FMCG industry. 
• Bachelor's degree in Marketing/Business or any related field. 
• Inspiring leader: proven track record of managing and building growth teams.
• Highly analytical & numbers-driven: cohorts, attribution, CAC, etc are what you think about day and night. “If you can’t measure it (or find a proxy), it didn’t happen” is your motto. 
• Loves looking at data to inform their on decisions made on where to best invest the marketing dollars to drive growth and acquisition costs. 
• Alchemist: you constantly run growth experiments in a highly structured and organized way.
• Biased to action and master in prioritizing: you always focus on tackling the biggest challenge first (both short & long term) without getting distracted with nice-to-haves. 
• Passionate about brands: metrics driven with a deep understanding of branding.
• Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels. 
• Can communicate well - written, verbal, and presentation in English. 
• Strong customer service orientation and experience in a client-facing capacity. 
• A teacher: track record of managing, mentoring, and leading a team of high performers.
• Track record of influencing behavior at a variety of levels in the organization.
• Has excellent organizational and people skills and the ability to set priorities, problem-solve, multi-task, and work well independently in a dynamic, rapidly changing workplace. 
• Creativity and innovation, ability to think out of the box and conceptualize creative campaigns that can drive positive brand awareness. 
• Experience in managing P&L responsibility in a fast-paced e-commerce environment.
• Experience in stakeholder management and working across a matrix structure seeking collaboration.

Who we are

“To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’).

foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!

If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide

What's in it for you

What we offer

A dynamic and challenging work environment.

A company committed to developing you personally and professionally.

A great working atmosphere with regular company and team events.

A vibrant and international team committed to diversity and inclusion.

Responsibility from day one in a fast growing and global company.

Other benefits include free food, health and dental insurance, and learning and development opportunities!

Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.

Central Operations was born in 2017 and is the backbone operations for foodpanda in APAC. We are around 1800 employees internally and more than 4000 outsourced employees supporting 11 different countries and in their respective languages. Today we start our journey to become a Center of Excellence by the end of 2022 and we would like YOU to Join us!. To know us better, check -out this video

foodpanda Central Operations

Central Operations was born in 2017 and is the backbone operations for foodpanda in APAC. We are around 1800 employees internally and more than 4000 outsourced employees supporting 11 different countries and in their respective languages. Today we start our journey to become a Center of Excellence by the end of 2022 and we would like YOU to Join us!. To know us better, check -out this video

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Perks and benefits

Medical

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