Product Analyst /产品分析

About Us: 4e Exchange is a globally leading financial derivatives trading platform, offering diverse financial trading services and products. With a team possessing rich industry experience and advanced technological support, 4e Exchange is able to provide users with comprehensive solutions for fiat and digital asset trading. Website: Product Analyst : We are seeking a highly analytical and data-driven Product Analyst to join our dynamic team at product department. As a Product Analyst, you will play a crucial role in optimizing our product offerings, improving user experience, and driving business growth. You will work closely with cross-functional product teams and leverage your analytical skills to perform A/B tests, measure key performance indicators (KPIs), and provide insights and recommendations to achieve our strategic goals. Responsibilities : Data Analysis and Insights:

• Collect and analyze data to understand user behavior, product performance, and market trends
• Perform A/B tests to evaluate the impact of new features, design changes, and product enhancements
• Identify patterns, trends, and opportunities through statistical analysis and data visualization techniques
• Provide actionable insights to guide decision-making and drive continuous product improvement

KPI Measurement and Reporting:

• Define and track key performance indicators (KPIs) aligned with product and business goals
• Develop dashboards and reports to monitor and communicate KPIs, product performance, and user engagement
• Collaborate with stakeholders to establish benchmarks and goals, and track progress towards achieving them
• Conduct post-implementation analysis to evaluate the effectiveness of new features and initiatives

Product Strategy and Roadmapping:

• Collaborate with product managers to define product strategies and roadmaps based on data-driven insights
• Conduct market research to identify customer needs, preferences, and market trends to inform product direction
• Identify opportunities for product differentiation and make recommendations for feature enhancements

User Experience (UX) Analysis:

• Evaluate user experience by analyzing user behavior data, conducting user surveys, and performing usability testing
• Identify pain points, usability issues, and opportunities to enhance the overall user experience
• Collaborate with UX designers and development teams to implement UX improvements and monitor their impact

Collaboration and Stakeholder Management:

• Collaborate closely with cross-functional teams, including product managers, designers, developers, and marketers
• Communicate effectively with stakeholders, providing data-driven insights and recommendations
• Incorporate feedback from stakeholders and users into product analysis and decision-making processes
• Continuous Improvement and Industry Awareness:
• Stay updated on industry trends, emerging technologies, and best practices in product analysis and management
• Monitor competitor offerings and market dynamics to identify opportunities and potential threats
• Proactively identify areas for optimization, innovation, and growth, and drive initiatives to achieve them

Requirements Requirements:

• Bachelor's degree in a relevant field (e.g., Business, Economics, etc.)
• Proven experience as a Product Analyst or similar role within a B2C company. Financial or Gaming industry BIG Advantage!
• Strong analytical skills with expertise in data analysis, A/B testing, and statistical methods
• Proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI)
• Experience with web analytics tools (e.g., Google Analytics) and A/B testing platforms
• Knowledge of key product metrics, KPIs, and data-driven decision-making
• Familiarity with UX principles and methodologies is a plus
• Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner
• Strong attention to detail and ability to prioritize tasks in a fast-paced environment
• Proactive mindset with a passion for continuous learning and professional growth

Join our team at product department as a Product Analyst and contribute to shaping the future of our product offerings. Apply your analytical skills, drive data-based decisions, and make a significant impact on our business success. Benefits 6k -8k SGD Data Analysis, Web Analytics, Power Bi, Data Visualization, Tableau, a/b testing, Excel, Sql