Brand, Creative and Content Professional

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services. On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond. Your Role and Responsibilities
As a strategist on the Brand & Content Strategy team, your role is to help articulate the unique value that IBM brings to customers and apply deep knowledge of our target audiences to define and map customer engagement—in the right place, at the right time, with value provided at every interaction. We inspire the most powerful, innovative and effective creative work that advances and supports our brand all the way through demand generation. IBM Japan is looking for a Brand, Creative and Content Strategist in our Malaysia office to help our team build brand relevance, consideration and demand through brand and content strategies that engage, inspire and progress clients, partners, and prospects to choose IBM. You will cultivate a deep understanding of the enduring core ideas and beliefs of the IBM brand to translate them into a powerful and differentiating force for the company using strategy, design, website activation, content, advertising, social media, etc. Your primary responsibilities will include:

• Leverage deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to create the most compelling messaging and content
• Work with the global and local stakeholders to develop IBM Japan's company-wide branding strategy
• Understand IBM’s brand guidelines, educate the internal audience, and ensure adherence to the guidelines
• Localize global brand advertising and brand assets so that they resonate in the Japanese market, including translating to Japanese
• Collaborate with other departments to plan and execute content distribution through various media channels
• Work with social team to plan and identify effective content for target demographics though official SNS channels
• Manage production of local content for posting on YouTube
• Measure the effectiveness of actions using data/tools, analyzing competition, and reflecting the results of planned actions

This is a Hybrid role, attendance to the office is currently required only 3 times per week. Required Technical and Professional Expertise

• Experience in branding work (e.g. creative, brand strategy, advertising, content strategy, etc.)
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content
• Excellent written and verbal communications in Japanese (Native or JPLT N1) and English communication skills, including the ability to communicate over email and web conferencing and verify translations
• Experience in ad production management
• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy
• Project management skills

Preferred Technical and Professional Expertise

• Knowledge and experience in the technology industry
• Experience in research (especially experience in planning, designing, analyzing and reporting on brand research)