Senior UA Manager (Facebook)

What are you working on?

• Genres: Puzzle, Casual, Word Games
• Platforms: iOS, Android

For which tasks (responsibilities)?

• Setting up and launching advertising campaigns in Facebook Ads;

• Acquiring traffic from other sources;

• Evaluating the quality of acquired audiences according to KPIs;

• Collaborating with the motion team for the creation and testing of creatives;

• Formulating hypotheses, conducting A/B tests, and analyzing their results.

What kind of professional are we looking for?

• Minimum 2 years of experience working with Facebook for mobile games with IAA/IAP monetization and budgets of $100k+ per month;

• Advanced knowledge of Facebook Ads (auction mechanics, optimizers, campaign scaling, creative testing, etc.);

• Understanding of mobile analytics principles, experience with AppsFlyer/Adjust;

• Knowledge and understanding of mobile metric calculations, including CPA, ARPPU, LTV, ROAS, CVR, Retention, etc;

• Analytical mindset, attention to detail, and strong communication skills;

• Goal-oriented with responsibility for the results of your work, collaborating within the UA team and with related departments, sharing knowledge and experience;

• Experience with SRN channels and ad video networks and understanding of their auction mechanics will be a plus;

• English level — Intermediate+

Why do we enjoy working here?

• Official employment;

• High salary level;

• Medical insurance;

• 100% compensation for vacations, sick leave, and day-offs;

• Compensation for educational and sports activities;

• Work in a team without bureaucracy;

• Opportunity to influence processes within the department.

Let's create hits together!