Ecosystem Digital Specialist

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services. On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond. Your Role and Responsibilities
Our ecosystem Marketers have a deep understanding of our partners : how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM’s technology offerings including hardware and software. IBM Partner Plus is the main platform to offer various type of sales benefits mainly with sales materials, marketing support kits, digital marketing tools and training material for Business Partners. Partners use the platform to plan, personalize, execute, and measure integrated marketing campaigns.
In this role you will design the entire contents reach to the partners, support delivery of platform benefits and accelerate the partner capability in Japan market. Responsibilities may include: • Develop localized GTM messages and product value proposition mainly through the web channel reflecting entire IBM GTM strategy
• Align and support with lead generation initiative coming from web or events
• Enrich partner business use case awareness
• Supporting contents production processes including content reviews, loading and publishing, campaigns, and helping troubleshoot campaign execution issues.
• Timely communicate on program updates and enhancements
• Proactively collaborate with IBM internal stakeholders to be familiar with the market trend, insight, and the demand from the field
• Report Japan marketing leaders on up-to-date business status and insight Required Technical and Professional Expertise
• Experience in Contents Marketing
• Web site development skillset which includes, contents localization from English to Japanese, Japanese calibration, web page design and updates
• 3+ years marketing experience
• Excellent program/project management and execution skills, with ability to
• Prioritize and meet deadlines
• Solid problem solving and analytical skills, attention to detail and a self-starter
• Fluent in Japanese & English - strong verbal and written communications skills Preferred Technical and Professional Expertise
• B2B partner marketing experience: understands partners, and the varying levels of marketing skills and resources they can deploy
• Experience in campaign design and delivery
• Experimentative mindset – works quickly to pilot, succeed/fail fast and scale what works MCCJBID