Digital Marketing Specialist

Responsibilities:

• Develop and execute highly effective Facebook advertising campaigns to drive brand awareness, engagement, and conversions.
• Conduct thorough A/B testing of ad creatives, targeting options, and ad formats to optimize campaign performance and ROI.
• Collaborate with cross-functional teams to develop compelling content tailored for Facebook ads, ensuring alignment with brand guidelines and marketing objectives.
• Manage and optimize website SEO strategies to improve organic visibility and drive qualified traffic.
• Oversee WordPress website management, including content updates, plugin management, and performance optimization.
• Utilize expertise in HubSpot workflows and automations to streamline marketing processes and enhance lead nurturing and conversion.
• Take a hands-on approach to managing tasks independently, from campaign ideation to execution and analysis.
• Leverage analytics tools to track, analyze, and report on key metrics, providing insights and recommendations for continuous improvement.
• Stay updated on industry trends, best practices, and algorithm changes to maintain competitive advantage and drive innovation.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience (3 years) in digital marketing with a focus on Facebook advertising and A/B testing.
• Demonstrated expertise in content creation, including copywriting, graphic design, and video production.
• Proficiency in SEO best practices and WordPress management.