Digital Marketing Specialist

We are a dynamic and fast-growing corporate services firm, currently undergoing a significant phase of expansion. To support the expansion, we are searching for a proficient Digital Marketing Specialist to join us in our efforts to enhance website traffic and drive lead generation and sales. 

This role requires expertise in SEO, content creation, and digital marketing strategies. Join our team and play a pivotal role in optimizing our online presence for maximum impact and profitability.

Job Description

• Developing and implementing SEO strategies to improve Google SERP rankings.
• Utilizing tools to monitor and analyze website traffic and performance metrics.
• Creating high-quality, engaging content for various digital platforms.
• Ensuring website content is reflective of branding strategies and user experience best practices.
• Execute SEO/SEM efforts to improve content strategy, link building, and keyword strategy, aiming for higher search engine ranking positions.
• Participation in content marketing strategy and offline marketing initiatives to drive leads, improve engagement, and increase brand awareness.
• Collaborating with the sales team to execute B2B marketing campaigns and lead generation initiatives.
• Staying updated on industry trends and emerging technologies in digital marketing.
• Any other ad-hoc tasks assigned by the management.

Requirements

• Bachelor's degree in Marketing, Mass Communication, or a related field
• Minimum of 3 years of proven experience in SEO, Google SERP Ranking
• Basic knowledge in copywriting and article writing
• Strong understanding of SEO principles and proficiency with SEO tools such as, Ahrefs, SEMRUSH, or Moz
• Bilingual fluency in English and Chinese, with excellent written and verbal communication skills
• Ability to work both independently and collaboratively within a team
• Knowledge of analytics/metrics, B2B marketing, and lead generation is a plus
• Mandarin speaker

Benefits & Perks

• Exposure to diverse markets in Hong Kong, Malaysia, Singapore, and beyond
• 5-day work week
• Hybrid Working Arrangement
• Competitive salary with performance bonuses
• Comprehensive medical insurance coverage
• Relaxed and casual work environment