Marketing Generalist

Responsibilities:

• Support senior management by conducting market research, monitoring industry trends and customer behaviors, helping identify target audiences in the region.
• Assist with coordination and implementation of marketing strategies and campaigns, including but not limited to digital channel developments, events, KOL, community and partnership.
• Contribute to social media and content calendars by joining in the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc. in regional native languages.
• Ensure that regular web content updates are performed and checking content for accuracy and consistency.
• Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis.
• Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline.
• Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness.
• Assist with email marketing, PPC, and social media campaigns.
• Stay up-to-date with social media and marketing trends and best practices.
• Other tasks that will be assigned by direct manager.

Requirements:

• 1.5+ years relevant work experience in marketing coordinator, marketing executive or similar role. Having FX/Crypto/Financial business experience is a must.
• Knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, email marketing and offline event.
• Experience with social media marketing on platforms like Facebook, Instagram, TikTok, Twitter, YouTube, Telegram & Whatsapp.
• Strong copywriting, editing, and proofreading skills.
• Analytical, communication, and problem-solving skills.
• Ability to work independently and as part of a team.
• Ability to manage multiple projects and meet deadlines.

Marketing, Analytical, Crm, Proofreading, Problem-solving, Project Management, Communication, Social Media Marketing, Editing, Seo, Digital Marketing, Copywriting