Marketing Lead - FMCG

We are a medium-sized business specializing in hair care products. With a focus on quality and innovation, we have built a reputation for excellence in the industry. As we continue to grow, we are seeking a dynamic Marketing lead to drive our marketing efforts and grow sales for our own hair brand. Responsibilities:

• Develop and execute strategic marketing plans to promote our hair brand and increase consumer demand.
• Lead and manage the marketing department, overseeing all marketing activities and initiatives.
• Collaborate closely with the Managing Director to align marketing strategies with overall business objectives.
• Utilize e-commerce marketing strategies to drive online sales and expand our digital presence.
• Implement B2C marketing tactics to effectively reach and engage target consumers.
• Analyze market trends and consumer behavior to identify opportunities for growth and innovation.
• Build and maintain relationships with key stakeholders, including retailers, distributors, and salon partners.
• Leverage industry knowledge and experience to develop tailored marketing strategies for selling to salons.
• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Stay updated on industry developments and emerging trends to ensure our brand remains competitive in the market.

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; JOB REQUIREMENTS:

• Bachelor's degree in Marketing, Business, or related field
• Strong understanding of e-commerce marketing strategies and platforms.
• Demonstrated success in driving consumer demand and increasing sales.
• Experience in B2C marketing, with a focus on brand building and customer engagement.
• Excellent leadership and communication skills, with the ability to collaborate effectively across departments.
• Strategic thinker with a creative mindset and a passion for innovation.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Bonus: Experience working with salons and selling hair products to professional stylists.

Join our team and play a key role in shaping the future of our brand! Apply now to become our Marketing Manager and make a meaningful impact on our business.