Marketing Manager

About Us:

Novugen is a wholly owned subsidiary company of a UAE based group, SciTech International. With over 30 years of experience in the healthcare industry, the company is equipped with vast and successful experience of venturing into strategic healthcare businesses and development of world-class healthcare facilities around the globe. Novugen's passion for science and bold global strategy prepared us to respond to challenges of bringing hard-to-source and technology-intensive pharmaceutical products to the market.

Novugen specializes in niche and difficult to formulate generics for all therapeutic areas of pharmaceutical and oncology drug products while meeting stringent global quality standards. With vertical integration from Active Pharmaceutical Ingredients (API) to Finished Products R&D and manufacturing based in Malaysia, it gives us greater control over the supply chain. Our pharmaceutical and oncology manufacturing facilities in Bandar Enstek, Negeri Sembilan are the first in Malaysia and the only in Southeast Asia with approval from USFD.

The people behind Novugen are professionals coming from diverse backgrounds and nationalities from all over the world, working together to achieve one common goal. We are committed to ensuring early access to high-quality products that lack robust generic alternatives due to their complexity. Our vision is to be the largest and fastest growing pharmaceutical company in Southeast Asia by 2025, competing in global market.

Overall:

As the Marketing subject matter expertise and strategic leader, co-define portfolio strategies for both immediate- and mid-term horizon. The incumbent can identify market trends, shape portfolio strategies, manage a team of marketing professionals (product managers and executives), build relationships with internal and external stakeholders and collaborate cross-functionally with other departments to ensure marketing campaigns and ROI.

Job Responsibilities:

• Provide strategic intent on marketing deliverables, aligning with company goals, ensuring brand consistency and market positioning.
• Conceptualize, develop, implement, and monitor marketing, branding and communications plans, programs, and spending, in support to achieve product portfolio or multi- channel/territory/franchise objectives.
• Monitor business performance, conduct robust research and data analytics as well as regular internal and external stakeholder engagements. Proxy senior leadership in management meetings.
• Establish marketing metrics, campaign tracking tool and dashboard reporting to leadership team with commentaries for continuous improvement.
• Provide insights and action plans on sales ambition, current performance, risks and opportunities, and resourcing, in a timely manner.
• Collaborate with sales, sales force effectiveness, market access and medical functions to identify market opportunities and develop solutions to improve patient access to high quality and affordable medications/treatments.
• To spend at least 10% – 20% field days with sales team per month to understand market dynamics and field sales bench strength.
• Develop and manage the marketing budget, allocating resources effectively to achieve optimal ROI across various marketing initiatives.
• Oversee traditional, omnichannel and digital marketing efforts, including social media, content marketing, SEO, SEM, email marketing, and website optimization.
• Stay abreast of industry trends, competitive landscape, and customer insights to identify new opportunities and adjust strategies accordingly. Provide input and market insights to Business Development department for future products.
• Identify and cultivate partnerships, sponsorships, panel vendors and other strategic alliances that enhance brand visibility and reach.
• Plan and execute relevant industry events, trade shows, webinars, and conferences to enhance brand presence and foster networking opportunities.
• Lead, coach and develop direct reports in marketing capabilities and improve bench strength for future roles.
• Provide and arrange product training sessions for sales and marketing team.
• Ensure all marketing activities comply with relevant company policies.

Job Requirements:

• Must possess a degree in the field of Business / Marketing or any science discipline. An MBA would be considered a vital asset.
• Minimum 3 years of professional sales and marketing management experience from Pharma, MNCs, and/or Healthcare industries.
• Experience in oncology/hematology / specialty care therapeutic areas is advantageous.
• Ability to communicate, influence and network with key stakeholders at all levels, both internal and external.
• Strong knowledge of and experience in brand marketing, including positioning, campaign development, omnichannel marketing and digital execution.
• Demonstrated ability to communicate, present and influence credibly and effectively to both internal and external stakeholders.
• Strong relationship with key opinion leaders/healthcare practitioners (HCPs) in the field. Excellent mentoring, coaching and people management skills.
• Proficient in Microsoft Office Suite, especially Powerpoint & Advanced Excel (Macro/VBA functions).
• Proficient in using Sales & Marketing CRM systems and tools such as SalesForce.com, Zoho, Zendesk, Monday.com, Tableu, PowerBI, Hubspot, etc.
• Willing to travel within Malaysia and overseas whenever required.

Branding, Campaign Development, People Management, Sales, Oncology, Marketing, Communications, Hematology, Relationship Management, Powerbi, Zoho, zendesk, Hubspot, Microsoft Office Suite, Salesforce.com