Marketing Manager - Travel Loyalty Provider

Key Responsibilities:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Preferred requirements:

• 3+ years of marketing experience.
• Fluent in English (at least B2), bilingual in Mandarin.• Experience in B2B consultative sales, relationship building and using CRM systems
• Experience owning and/or operating a small and/or midsize business (SMB).
• 1+ years’ experience in a commission, bonus, and/or metrics-driven environment.
• Competencies and Specific Skills
• Proactive, ambitious and driven to reach goals
• Excellent written and spoken communication skills
• Empathy: Ability to easily and quickly build rapport with customers
• High level of integrity and customer focus. We always consider what’s best for the customer
• Consistent demonstration of our core values: extraordinary customer focus; live passionately, own outcomes, work fearlessly and join forces
• Refusal to allow rejection on one sales call to affect the outcome of the next
• Perseverance and resilience are key
• Able to work independently with minimal supervision and able to take ownership and responsibility for own workload
• Flexibility and ability to handle ambiguity and navigate change with ease. For example: maintaining effectiveness when experiencing major change in work tasks or the work environment; adjusting effectively to work within new work structures, processes, requirements, or cultures
• Willingness to continually learn and develop in order to master knowledge of several core products
• Empathetic and resilient