Marketing Specialist

Key accountabilities Execution of channel/customer-centric plans:

• Contributing to OTIF executing country plans at the right touchpoint(s) and interactions. Marketing specialists ensure the right experience for our customers in all interactions with FC-P (both off- online). Marketing execution
• Together with Channel Managers safeguard the consistency of our brand assets & and marketing execution

Facilitate Channel and Category growth in MYSG by focusing on key tasks under our agile commercial execution framework;

Mental Availability

• Support channel lead in execution of exhibitions, social media and website communications contents while safeguarding the consistency of our marketing and brand assets.
• Work with channel lead to develop sales materials for sales team
• Coordinate with distributors, baking/cooking schools and/or chef buddies to organize masterclass with our Brand Ambassadors.
• Execute perfect store at bakery ingredient shops based on channel strategy.
• Support channel lead in executing sponsorship strategy

Customer Preference

• Facilitate the key account conversion by helping put together pitching deck, marketing launch plan for LTO, tracking of local bakery and Coffee & Tea trends, arrange ideation sessions in close consultation with channel lead, Key Account Manager, Chef/Barista and Customer.
• Execute channel campaigns including tracking report for promotional sell out activities.
• Conduct regular product & application trainings for distributors and sales team Physical Availability
• Lead execution of planned roadshows with distributors and wholesalers.
• Update and maintain leads conversion list from events and roadshows.

Relevant Portfolio

• Core task of this position is execution based, so in this case around the execution of the launch of new NPDs.