Marketing Strategist

Proposal Planning and Strategy (Pitching)

• Collect client briefs which include the client's marketing strategy, challenges, direct competitors, expectation (KPI) and budget.
• Involve in attending meetings with potential new clients or existing clients for additional project inquiry.
• Ensure information received from the client is 100% complete and ensure there is no information lacking behind.
• Listen and understand client pain points (problem), challenge in digital marketing.
• Collect and gather client requirement, expectation towards digital marketing development milestone & Key Performance Index (KPI), project expectation & requirement.
• Prepare a customised proposal to suit or meet client requirement and expectation including project milestone planning.
• Compile the total cost and ensure there is no hidden cost for the project.
• Ensure the project costing proposed meets with client budget.

Client Servicing

• Provide daily follow up with clients and accommodate client expectations.
• Solve challenges faced by clients that are related to projects.
• Act as the key contact person between client and internal team.
• Counter propose new strategy and new media channel to client according to the latest trend.
• Respond urgently to client's enquiries, ad-hoc tasks, amendments, feedbacks.
• Attend all project meetings with clients.
• Manage and increase client satisfaction.

Client Onboarding and Understand Client Brand

• Identify clients marketing strategy, challenges, direct competitors, expectation (KPI) and budget.
• Determine and come up with the best strategy that can be proposed to the client according to project requirement.
• Client brand assignment to the right department according to client subscription.
• Collect client brand information for the team.
• Logo
• Typography and etc.

Lead and Manage Team

• Lead and manage Marketing Strategy Department team members.

Team Collaboration and Coordination

• Liaise and share client briefs to the internal team.
• Coordinate with Media Planner and Content Planner to plan up the timeline of each strategy & production will take.
• Collaborate with MS, CS, MAS, Creative Team, Influencer and CM in order to meet client enquiries and expectations.
• Involve and participate in every big meeting related to the project.
• Brainstorming
• Reports review
• Coordinate with each department team lead when there is any issue occurs and solve the challenges faced by the team.
• Ensure the collaboration between each department / team are smooth.

Monitoring and Quality Check

• Job monitor to ensure each team completes and submit work before / by the deadline.
• Review all the Media Strategist and Content Strategist works before sending them to the client.
• Monitor media performance and identify how Media Strategists are able to optimise better performance and reach.
• Ensure ads are effective and displayed appropriately.
• Manage the client's performance, quality and service expectations to avoid unattainable tasks.

Reporting

• Review media & content performance and ensure KPI achieved according to client expectation.
• Identify how Media Strategist / Content Strategist is able to optimise better performance and reach.
• Present reports to clients and build long-term relationships.

Team Management, Marketing Strategy, Client Servicing, Quality Check, Reporting