Performance Marketing Manager - Get Hired Fast

We are hiring an organized Performance Marketing Manager to join our diverse team at Comfort Works in Kuala Lumpur.
Growing your career as a Full Time Performance Marketing Manager is a great opportunity to develop exceptional skills.
If you are strong in creativity, communication and have the right initiative for the job, then apply for the position of Performance Marketing Manager at Comfort Works today!

Comfort Works is a rapidly growing E-Commerce company with an audience concentrated in North America & EMEA. We're working towards breathing new life to every living room in the world and are seeking a Performance Marketing Manager to inch us closer to that goal.  You care about our target audience demographics and their pain points. WHO buys sofa covers is as important as WHY they buy. Nothing gets you going like understanding an audience segment to improve key metrics like conversions, CPA, and ROAS. If you’re obsessed with paid performance and business results, and want to be the best digital marketer, this might be for you. 

Responsibilities:

• Lead the overall Digital Marketing Strategy to position Comfort Works as the global market leader in sofa covers and drive the right target audience to choose Comfort Works.
• Must possess a high level of craft and expertise in PPC, SEO, analytics and ad trading platforms across SEM, Display, Video, Mobile, DSP, ATD, ABM, social media, e-commerce with proven track record of executing $MM/monthly budgets across global markets.
• Champion overall lead acquisition and growth performance by developing destination content and optimising the online user journey. This includes developing and executing Online & Mobile Marketing Campaigns, including Paid & Organic Search, Digital Display, Programmatic, Online Partnerships, Content Marketing, Email Marketing, Social Media and Mobile Marketing.
• Manage paid digital marketing budget and ensure best possible spent optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets and other strategies.
• Lead research on our target audience that uncover meaningful insights to build cross-functional marketing acquisition strategies.
• Execute industry best data-driven performance marketing programs to deliver KPI across branding, loyalty, and revenue generation efforts.
• Provide hands-on optimisation of ad campaigns across all marketing channels, ad platforms and agencies towards the company’s performance KPI, with an emphasis on LTV, retention and repeat purchase metrics.
• Monitor progress and report performance to the Senior Leadership Team and make recommendations for next steps.
• Analyse and sharpen campaign performance data and constantly optimise to generate growth and ensure customer acquisition, satisfaction and repurchase.
• Consolidate and build internal and external reports analysing KPI achievements and assess the success of campaigns.
• Contribute to the development of campaign strategy, data governance, developing creative assets and overall project management.
• Drive technical capability and maturity of growth platforms and brand assets in the offering and sales of Comfort Works products and services.
• Act as performance marketing evangelist to the various teams to close competency goals and drive positive team dynamics.
• Excellent in organisational and project management skills; organised with ability to multi-task, prioritise, work against deadlines and defined budgets
• Work with data and cross functional teams to ensure accurate measurement of channel volume and efficiency, refine attribution with a goal of enabling growth, and develop and share business intelligence across the organisation.
• Continuously raise the bar on attribution metrics and develop new/better standards to effectively measure day-to-day and campaign growth success.
• Drive day-to-day channel operations in tandem with assisting in the development of the channel’s long-term strategy

Required experience:

• 4-6 years of experience in a performance or digital marketing role.
• In-depth knowledge of the North American and EMEA markets.
• Strong experience with PPC, SEO, DV360, analytics and ad trading platforms across SEM, Display, Video, Mobile, DSP, ATD, ABM.
• Prior background in E-Commerce marketing.
• An analytical Thinker: It is imperative that this position possess critical thinking and analytical skills. They should be able to readily identify opportunities, formulate practical solutions, and bring data to support recommendations.
• Knowledge in HTML, and CSS coding experience, with HTML/CSS skills for web and Google Certified Expert with Power BI or equivalent analytics build experience is a plus.

About Comfort Works:

Comfort Works aims to breathe new life into all of the world’s living space; we do it by creating beautiful, handmade slipcovers that rejuvenate old and tired sofas. Tens of thousands of customers around the globe use our slipcovers to amplify their delight towards their homes. It’s our mission not to just refresh their living space, but to make them fall back in love with it. If this mission speaks to you, join our team today.

Benefits of working as a Performance Marketing Manager in Kuala Lumpur:

● Excellent benefits
● Company offers career progression opportunities
● Advantageous package