Senior Marketing Executive - Urgent Position

We are searching for a hardworking Senior Marketing Executive to join our all-star team at COCO LOCA SDN BHD in Shah Alam.
Growing your career as a Full Time Senior Marketing Executive is an incredible opportunity to develop competitive skills.
If you are strong in persuasion, teamwork and have the right drive for the job, then apply for the position of Senior Marketing Executive at COCO LOCA SDN BHD today!

Roles & Responsibilities

The Senior Marketing Executive is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the food and beverage outlets including advertising, promotions, public relations, e-commerce, social media and collateral with a focus on driving and generating incremental revenue in line with overall vision and objectives of the outlets.

Summary of Responsibilities:

Reporting to the Managing Director, responsibilities and essential job functions include but are not limited to the following:

Planning Marketing Strategy

• Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually
• Regularly define and identify most effective communication channels to promote existing products and services
• Develop advertising opportunities (e.g. through specialist publications, radio or other media)

Creating Marketing Content

• Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
• Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion

Driving Brand Partnerships

• Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
• Source for and promote events that will drive traffic to the F&B outlets and grow revenue

Brand Management & Awareness

• Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brands
• Handle and coordinate all media requests, media releases, enquiries and presentations -hosting media, influencers and VIPS to drive quality media and impactful word of mouth
• Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience
• Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
• Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
• Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives

Qualifications:-

• Bachelor Degree in Sales/Marketing/Business Administration or its equivalent.
• At least 3-5 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
• Proven track record as Sales/Marketing Manager
• Has a genuine interest and knowledge of food and beverage
• Strong network of connections is an asset, including media, social influencers and industry partners
• Self-motivated, creative flair, eye for details and resourceful
• Strong project management skills
• Excellent communication skills. Able to think and write strategically
• Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
• Those who embody the culture of the brand
• Service-focused, energetic and people-minded individuals with a can-do attitude
• Youthful and extroverted individuals
• Encouraged to establish a relationship with regular customers

Working Day: 5 days week

Working Time: 9am – 6pm

Interested candidates please submit your application through Jobstore.com

Benefits of working as a Senior Marketing Executive in Shah Alam:

● Excellent benefits
● Company offers career progression opportunities
● Competitive salary