Senior Marketing & Partnerships Specialist

Responsibilities:

• Create, execute, and manage sponsored advertising campaigns across various social media and search engines - ensuring the campaign’s KPIs are met through effective targeting and optimization.
• Manage campaign budgets and allocations across digital channels to achieve high-performing and successful campaigns.
• Plan, manage, and attend partnerships or barter activities through strategic development of proposals, and effective negotiations to increase on-ground presence, reduce expenditures, and bring overall value to the company.
• Publish and manage banner ads for clients’ campaigns using Google Ads Manager.
• Manage and monitor clients’ campaigns and their performance through regular analysis and active organization of relevant sheets and tools.
• Develop Post Campaign Reports (PCR) or interim reports for clients that include detailed performance insights and actionable takeaways.
• Develop monthly newsletters with the objective of providing industry insights, tips, and strategies to market our services to prospective advertisers.
• Manage and guide interns or junior team members to assist with the daily departmental operations.
• Provide consultations and recommendations to clients or internal teams based on trends, data research, and analysis to improve campaign performance.
• Delegate inbound leads efficiently and ensure prospects are contacted by the BD representatives promptly.
• Generate quality leads for the BD team to improve and support sales revenue.
• Support the BD and Marketing team by providing routine competitors analysis, market intelligence expertise, market assessments, and relevant analytics.

• Possess knowledge and hands-on experience in operating analytical tools, running paid promotions on Facebook, Google, Instagram, TikTok, and utilizing digital measuring tools.
• Meticulous with a sharp eye for details, yet always looking at the big picture.
• Highly self-independent and autonomous.
• Data-driven with strong analytical, organization, and coordination skills.
• Excellent problem-solver
• Have a good command of English; other languages are a bonus.
• Collaborative and work well with others.