Content Marketing Strategist - Urgent Position

Develop Content Strategy:

·        Implement a comprehensive content marketing strategy aligned with our goal of being the trusted provider of eye care.

·        Identify trends in eye care and fashion, competitor strategies, and industry best practices by conducting market research.

·        Align content with channels, delivering the right brand message at the right time and place at the right place, resonating with the target audience through cross-functional collaboratio

Content Management and Creation:

·       Manage high quality and informative content for social media, video marketing, blogs, email campaigns and other various platforms.

·       Collaborate with internal teams and external agencies or freelancers to develop multimedia content that empower and educates audience.

·       Ensure consistency and timely delivery of relevant and impactful content by maintaining content calendar across key brands.

·       Manage grassroots brand collateral library (videos, photos, brand stories, user-generated content).

·       Provide first-hand content snippets as required to support branding/marketing activities.

Boosting Brand Presence:

·       Identify relevant topics and optimize content for search engines by conducting keyword research positioning the company as go-to resource for eye care information.

·       Enhance brand visibility and engagement by implementing SEO best practices

·       Maintain consistency output across various channels with the right content-channel fit with solid positioning that set the company apart from the competitors.

Campaign Development:

·       Develop integrated marketing, brand or sales campaigns to strengthen position as the nation’s preferred eye care provider.

·       Analyse and maintain success campaign and make iterative based on data driven insights.

Data Analyse and Reporting:

·       Measure the performance of all content marketing efforts across various channel by utilizing analytic tools.

·       Evaluate key performance indicators (KPIs) and optimise strategies by generate monthly growth reports

Brand Alignment:

·       Ensure consistency and clarity of brand throughout all content, according to brand guidelines and maintaining a cohesive voice reflecting every brand’s core values.

Brand Engagement:

·       Encourage community engagement by managing loyalty and developing strong relationship with clients.

·       Led cross-brand collaborations to increase awareness and advocacy for our brand, establishing it as the leader in eye care.

·       Promoting a positive brand image for eye care through valuable and solution-oriented content.

Requirements

• A Bachelor’s Degree in Marketing, Communications or any related field.
  
• Working experience as a Content Marketing Strategist or similar role, in the industry of optical or healthcare would be advantageous.
  
• Demonstrate strong interpersonal skills to collaborate across functions and execute strategic and tactical objectives without supervision.
  
• Extensive knowledge of content analytical tools and management system.
  
• Depth understanding of content strategy best practices in the Malaysian retail sector.
  
• Proficiency in brand building and fashion is a bonus.
  
• Strong both communication and written in Malay, English and Mandarin.
  
• At least 3 years of expertise in content marketing and branding, preferably in optical, healthcare or retail industries.
  
• Demonstrates creativity and generates unique ideas for eye care content.
  
• Excellent project analytical, management and problem-solving skills.
  
• Demonstrates attention to detail and capable of meeting tight deadlines while maintaining good quality.