Assistant Brand Manager

The role is responsible for the management and day-to-day operations of PUIG business in Malaysia. Reporting into the Senior Brand Manager, driving a strategic plan to promote revenue, profitability, and growth for the PUIG business in Malaysia. 

The ideal candidate is entrepreneurial & independent, possesses the ability to think strategically and analytically, and is personable.

• Plan and execute brand & business objectives; KPI’s
• Manage brand A&P and P&L to ensure brand investments & ROI are maximized.
• Work closely with demand planning team on forecasting future launches and monthly business needs.
• Plan and execute commercial business plans with Brand Manager.  
• Work with marketing team to develop integrated marketing plans from product launches and promotion mechanics to grow and build brands.
• Develop e-commerce strategies to increase brand engagement and sales.
• Develop, drive and execute brand merchandising guidelines & adhere across all different retail channel distribution.
• Be ‘hands on’ and independently lead the brand by working closely with cross functional teams from sales, marketing, finance, and operations to achieve brand objectives.
• Work closely with trade partners to ensure brands exposure and mechanics are consistently managed and well presented.

Requirements

• Degree in marketing or related business with at least 5 years in a reputable FMCG company or in retail managing a brand.
• Candidate with prior experience managing skincare/fragrance brand an added advantage.
• Strategic mindset, analytical & insights driven to create opportunities.
• Strong communication & interpersonal skills, bi-lingual (English & Bahasa).
• Team player, self-confident with strong leadership qualities.
• Independent & Innovative, multi-task and good time management skills.
• A go-getter with an attitude to outperform and deliver excellent results continuously.
• Possesses strong skills in various office applications, with a particular emphasis on Microsoft Excel proficiency.