Assistant Brand Manager

RESPONSIBILITIES

Reporting to the Brand Manager, as an Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.

Your main focus:

• Brand Management
  
  
  
  • Owning end-to-end process of new product launch and campaign management within A&CP budget given
  
  
  • Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
  
  
  • Track and improve marketing ROI
  
  
  
  

• Trade Marketing, BTL: Promotion & Animation
  
  
  
  • Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
  
  
  • Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
  
  
  • Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations.  Conceptualizes and supervises the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
  
  
  • Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
  
  
  • Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
  
  
  • Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey
  
  
  
  

• Demand Planning & Forecasting
  
  
  
  • Forecast for new marketing initiatives, and work with key stakeholders to realise commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories
  
  
  • Manage inventory and make plans as required for discontinuations and E&O reduction
  
  
  
  

• Reporting & Others
  
  
  
  • Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests as required
  
  
  • Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets
  
  
  
  

Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists of Marketing and Visual Merchandising, and you will work closely together with several departments such as Retail Operations, Commercial and Sales, Finance, Supply Chain teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.

YOU ARE A COTY FIT

You like to make a difference. You will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

• 3–5 years of marketing experience within the cosmetics industry, including trade marketing experience, in Malaysia market


• Excellent time management skills and the ability to prioritize effectively and work under pressure.


• Highly detailed with strong organizational and analytical skills


• Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment


• Proactive, agile, with strong business acumen


• Highly proficient in MS Excel and PowerPoint


• CRM and multi-brand management experience is preferred

OUR BENEFITS

As our Assistant Brand Manager, some of the benefits you will receive are:

• Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work


• Product Allowance: Employees can order from a selection of Coty Products each year


• Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative


• Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.