Assistant Consumer Engagement Manager

Description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

The Assistant Consumer Engagement Manager supports the planning and execution of omnichannel marketing and consumer engagement initiatives to drive brand awareness, consumer acquisition, retention, and sales performance. This role is responsible for implementing integrated marketing campaigns across digital, social, CRM, PR, KOL, and retail touchpoints, ensuring alignment with overall brand strategies and business objectives. Working closely with cross-functional teams including Commercial, Education, Retail Marketing, and Digital Commerce, the role helps deliver engaging consumer experiences, optimize campaign performance, and strengthen brand presence across the consumer journey.

What You Will Achieve

• Execute omnichannel consumer engagement and marketing campaigns across digital, social, CRM, PR, KOL, and retail channels to support brand objectives.


• Adapt and implement marketing calendars, content plans, and media strategies in alignment with regional brand direction.


• Partner with Commercial, Education, Retail Marketing, and Digital Commerce teams to ensure successful campaign execution and business impact.


• Manage social media content, digital communications, CRM activities, and localized creative assets to drive consumer engagement.


• Support KOL, influencer, PR, and community engagement initiatives to strengthen brand visibility and consumer connections.


• Monitor campaign performance, analyze results, and provide recommendations to optimize marketing effectiveness.


• Ensure timely execution of marketing activities while maintaining budget compliance and alignment with brand standards.

Qualifications

What You Will Need

• Bachelor's Degree or equivalent professional qualification in Marketing, Business, Communications, or a related field.


• Minimum 5 years of experience in consumer engagement, marketing, digital marketing, CRM, social media, or brand management, preferably within the beauty, retail, FMCG, or consumer industry.


• Strong understanding of omnichannel marketing, social media platforms, influencer/KOL engagement, and consumer communication strategies.


• Excellent communication, stakeholder management, and collaboration skills with the ability to work effectively across cross-functional teams.


• Strong planning, project management, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.


• Results-oriented with strong analytical capabilities and a continuous improvement mindset to optimize campaign effectiveness and business outcomes.


• Proactive, detail-oriented, and adaptable team player with a passion for beauty, consumer trends, and delivering exceptional brand experiences.

What We Offer

• We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career.


• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.


• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.


• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities.

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles:

• Unwavering commitment to quality and excellence.


• Infusing creativity and innovation throughout all aspects of the business.


• Nurturing and developing world-class talent.


• Cultivating an inclusive and diverse workplace.


• Acting responsibly and caring for the communities we serve.