Assistant Manager, Advertising & Promotions - Energetic Workplace

Responsibilities:-

• Responsible to boost tenants’ sales and drive shoppers’ traffic by conceptualizing, planning and implementing all marketing strategies including advertising and promotional campaigns.
• Responsible for formulating annual marketing plan and generate desired revenue from leasing of advertising and promotional spaces available in all malls. 
• Manage budget planning and ensure that expenses are kept within the approved limit.
• Uphold the shopping malls’ branding positioning and image as well as sustaining tenants’ loyalty via various advertising and promotions strategies.
• Responsible for visual merchandising directions of all in-house events, promotions and displays.
• Study market trends and perform marketing competitive review and analysis. 
• Establish and maintain good relationship with media, event organizers, government agencies and tenants.
• Liaise with tenants, partners and suppliers to develop joint business plan and promotions.
• Develop relationship with tenants to secure their commitments to the mall so that cross promotions can be effected.
• Strategize media space marketing and cultivate positive relationship with media and ensure regular contact with target media and appropriate response to media requests.
• Source for potential business partners and establish good working relationship with existing partners.
• Create sponsorship opportunities and alliance with partners to build effective marketing programs.
• Handle atrium promotions and leasing of atrium & advertising space and casual leasing for kiosks.
• Any other tasks to be assigned and general administration from time to time.

Requirements: 

• Diploma in Hospitality Management/Mass Communications/Advertising/Tourism/Marketing or its equivalent.
• Minimum 6 years working experience in event management and promotion activities, preferably in a shopping mall. 
• Able to work independently with minimum supervision. 
• Good interpersonal and supervision skills and is able to communicate with all levels. 
• Willing to work on weekends and public holidays.