Assistant Manager, Demand Generation & Campaign Operations

Job Summary

This role is suited to someone with practical experience in paid digital campaigns, lead capture, campaign tracking and basic marketing operations, including LinkedIn and Meta ads, landing pages, forms, CRM/list management and reporting. Work closely with the Head of Marketing, Sales, Product, Corporate Communications and internal creative teams to run campaigns that generate inbound interest, capture leads, support sales follow-up and create visibility into campaign performance. This is an execution-focused role within a developing marketing function, ideal for someone who enjoys building practical campaign systems from the ground up.

Key Responsibilities

1. Plan and execute demand generation campaigns across priority products, including campaign timelines, workback plans, launch checklists and internal coordination.


2. Set up and manage LinkedIn and Meta paid campaigns, including campaign structure, audience targeting, budgets, creatives, tracking links and performance monitoring.


3. Set up and manage lead capture infrastructure, including landing pages, forms, gated content workflows and webinar or event registration flows.


4. Coordinate webinar, roundtable, event and content promotion across paid, organic, email and partner-led channels.


5. Maintain campaign naming conventions, UTM links, source tracking and basic lead status tracking.


6. Manage and organise lead lists, campaign tags and lead routing to support timely Sales follow-up.


7. Support CRM or contact database management, preferably using HubSpot or similar tools, including contact uploads, list segmentation and campaign source tagging.


8. Monitor campaign and paid media performance, including CTR, CPL, engagement, leads captured, lead quality and follow-up outcomes.


9. Maintain simple campaign tracking using spreadsheets, dashboards or CRM reports covering leads captured, CPL, engagement, lead quality and follow-up status.


10. Work with Sales and Business Development to support campaign follow-up and ensure leads are actionable.


11. Capture and organise Sales feedback on lead quality, messaging, objections and buyer interest.


12. Coordinate with Product, Corporate Communications, internal creative teams, agencies or vendors to deliver campaign activity on time.


13. Share regular updates on campaign progress, performance, blockers, next actions and commercial impact.


14. Support continuous improvement of campaign processes as the marketing function develops.
    
    

Qualifications

• Relevant hands-on experience in marketing, digital campaigns, demand generation, paid media or campaign operations. Formal qualifications in Marketing, Communications, Business or a related field are an advantage, but not required.


• Minimum of 3–5 years’ experience in digital marketing, paid media, campaign execution, demand generation or marketing operations.


• Hands-on experience setting up and managing LinkedIn Ads and/or Meta Ads is required.


• Experience setting up lead forms, landing pages, gated content workflows or webinar registration flows is required.


• Hands-on experience setting up or managing basic inbound lead capture and contact database workflows is required, including forms, contact uploads, list segmentation, lead source tagging and Sales handoff. Experience with HubSpot or similar low-cost CRM tools is preferred.


• Experience using UTM tracking, spreadsheets or basic campaign reporting is required.


• Experience in technology, SaaS, infrastructure, enterprise software or B2B environments is an advantage.
  
  

Skills & Abilities

• Hands-on and execution-focused, with strong attention to detail.


• Good written communication skills and ability to work with technical and commercial stakeholders.


• Hands-on experience using CRM, contact database, campaign tracking or reporting tools to manage inbound leads and support Sales follow-up.


• Ability to coordinate internal teams, agencies or external vendors to deliver campaign activity on time.


• Basic understanding of enterprise B2B buying cycles and target account campaigns is an added advantage.


• Experience with webinars, roundtables, target account campaigns or basic campaign dashboards is desirable.
  
  
  

Expected Minimum Years of Experience

3 Years and above in relevant working experience