Assistant Manager, Digital (Retail)

Job Summary

Responsible for developing, implementing, and managing digital platform for malls under Sime Darby Property to enhance brand awareness, drive foot traffic, engage customers, and support marketing campaigns. This role involves content creation, digital campaign management, community interaction, and performance analysis across all digital touchpoints.

Key Responsibilities

Social Media Strategy and Management

• Develop and execute a comprehensive multi-platform social media strategy aligned with each of the mall’s marketing goals.
• Create and maintain content calendars to ensure consistent posting and engagement.
• Monitor trends in social media, retail, digital marketing and local events to keep content fresh and relevant.
• Coordinate with mall tenants for cross-promotions and co-branded content.
• Partner with influencers, bloggers, and local media for wider reach.
• Assist in organizing digital activations for mall events through live streams, contests, AR filters, and so on.

Mobile App & Website Strategy and Management

• Oversee all the malls’ mobile apps and websites to ensure content is updated, user-friendly, and aligned with marketing campaigns.
• Collaborate with developers/IT teams to optimize app/website performance on speed, UX, and features.
• Plan and execute paid social ads, app promotions, and email/web integrations.
• Run exclusive app-only deals to drive downloads and retention.
• Push notifications, promotions, and event updates via the mall app.
• Ensure SEO best practices for the website to improve search rankings.
• Track campaign performance and adjust strategies for maximum ROI.

Content Creation and Curation

• Produce high-quality visuals, videos, reels, blogs, and interactive content for social media, apps, and websites by highlighting mall events, sales, promotions, new store openings, tenant features and relevant content.
• Ensure brand consistency in tone, style, and messaging across all platforms.
• Plan and execute paid social media campaigns via boosting, ads, influencer collaborations and so on.
• Work with the group and local marketing team to align social media efforts with online and offline promotions.
• Track and report on campaign performance and adjusting strategies as needed by the management.

 Community Engagement & Customer Service

• Respond to comments, messages, and reviews in a timely and professional manner.
• Foster relationships with followers, shoppers, and tenants through interactive content.
• Handle customer enquiries and complaints, escalating issues when necessary.

 Analytics and Reporting

• Monitor KPIs through engagement rate, reach, conversions, and foot traffic impact.
• Ability to use tools like Meta Business Suite, Google Analytics, and social listening platforms.
• Track app/website metrics such as downloads, active users, session duration and click-through rates.
• Provide monthly reports with insights and recommendations for improvement.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• Any professional course attended that are related to this position.
• 3+ years in social media management (retail, hospitality, or shopping malls preferred).