Assistant Manager, Marketing Communications

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold.  As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Manage brand equity
- Analyse market research findings on brand awareness and association
- Support the development of brand guidelines according to overall brand image
- Conduct training to internal stakeholders on brand guidelines
- Maintain the performance of organisation's website and digital and social media platforms and their adherence to brand guidelines
- Perform analyses of reputation risk to determine business impact to organisation

Develop marketing strategies
- Analyse market research findings to support the development of marketing strategies and plans
- Conduct market profiling to identify potential market segments
- Perform data analyses on the performance of marketing channels
- Analyse website traffic, e-commerce data, and digital and social media platforms to identify marketing opportunities
- Gather data to generate commercial insights to support the development of marketing plans

Manage marketing campaigns and events
- Design marketing content for traditional, digital and social media campaigns according to design concepts and ideas
- Develop editorial content, design layout and printing specifications of collaterals
- Execute production and distribution of marketing collaterals and paraphernalia
- Execute marketing campaigns and media-related activities and events
- Execute measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
- Analyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvement
- Collaborate with vendors and creative agencies on project requirements

Manage marketing communications and public relations
- Analyse media and market data to identify appropriate media options and key target audience for communication
- Coordinate customer engagement efforts via digital and social media platforms
- Develop press releases and media kits for distribution to targeted media partners
- Coordinate and collate responses for media queries
- Monitor social media platforms on user opinions and follow up with appropriate actions

Manage reporting
- Prepare marketing reports for tracking and analyses
- Categorise contact databases according to target market segments
- Report budget utilisation and spending

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.