Assistant Manager, Media & Social Assets (Sales, Retail & Leisure)

Role Summary

We are looking for a digitally savvy, detail-oriented, and results-driven individual to join our Central Marketing team as an Assistant Manager, Media Management & Social Assets (Sales Campaign, Retail & Leisure). This role is responsible for driving impactful and cost-efficient paid media strategies, managing our Advertising & Promotions (A&P) budget, and leading social media planning and execution across Sales Campaign, Retail, and Leisureverticals. You will collaborate closely with internal teams, media partners, and creative agencies to execute integrated campaigns that grow brand visibility, engagement, and business impact

Key Responsibilities:

1. Social Media Management

• Plan and manage paid and organic social media strategies across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.

• Develop monthly content calendars aligned with key campaigns, launches, and seasonal activities across Property, Retail, and Leisure segments.

• Work closely with content and design teams to brief, review, and publish engaging social content.

• Drive performance based on set KPIs, including number of likes, shares, comments, views, CTR, and engagement rate.

• Monitor and analyze post and campaign-level performance, providing monthly reports and actionable optimizations to meet targets.

2. Media Buying, Negotiation & Optimization (Consolidates media strategy, planning, budget, performance, and stakeholder management)

• Plan and execute media strategies (digital, social, print, radio, OOH) to support across property development, sales campaigns, retail and leisure campaigns in driving awareness, footfall and lead generation.

• Liaise with appointed media agencies and media owners to execute and optimize media buys and ensure timely campaign rollouts.

• Negotiate with media owners and agencies for added value (bonus ads, editorial coverage, premium placements).

• Analyze media and campaign performance; provide clear insights and recommendations to improve ROI and cost-efficiency. • Manage and monitor Advertising & Promotions (A&P) budget, ensuring efficient spend, compliance, and cost-saving opportunities via bundling or in-house media asset usage.

• Work with finance and internal teams to prepare budget forecasts, track spends and reconcile costs.

• Drive cost-saving initiatives such as media bundling, strategic buying, and own asset investment planning.

3. Governance, Documentation & Compliance

• Maintain up-to-date records of media contracts, A&P budgets, campaign timelines, and proof-of performance.

• Ensure that all media activities adhere to brand guidelines, industry standards, and legal requirements.

• Support media audits and procurement processes when necessary.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 4–6 years’ experience in media planning, social media management, or integrated marketing (agency or in-house).

• Strong understanding of paid media platforms (Meta, Google, Programmatic) and social analytics tools.

• Familiarity with traditional media (print, radio, OOH, TV) is a plus.

• Excellent analytical, communication, and stakeholder management skills.

• Experience in property, retail, or lifestyle industries is preferred