Assistant Manager, Media Management & Optimization

Role Summary

We are looking for a digitally savvy, detail-oriented, and results-driven individual to join our Group Marketing team as an Assistant Manager/Manager II, Media Management & Optimization. This role is responsible for driving impactful and cost-efficient paid media strategies, managing our Advertising & Promotions (A&P) budget, and leading social media planning and execution across Property Development, Retail, and Leisureverticals. You will collaborate closely with internal teams, media partners, and creative agencies to execute integrated campaigns that grow brand visibility, engagement, and business impact.

Key Responsibilities:

This position will be responsible to manage and execute : media (paid, owned & earned) and social assets management.

1. Strategic Media Planning & Execution

• Develop integrated media plans (digital, social, traditional) based on business objectives and customer journeys.
• Support launches, tactical campaigns, and always-on branding efforts across residential, commercial, retail malls, and leisure offerings.
• Translate marketing briefs into smart media channel strategies that drive visibility and conversion.

2. Advertising & Promotions (A&P) Budget Management

• Manage and monitor A&P budget across business units and campaigns, ensuring efficient spend and financial compliance.
• Work with finance and internal teams to prepare budget forecasts, track spends and reconcile costs.
• Drive cost-saving initiatives such as media bundling, strategic buying, and own asset investment planning.

3. Media Buying, Negotiation & Optimization

• Liaise with appointed media agencies and media owners to execute and optimize media buys.
• Negotiate added-value deals (bonus ads, premium slots, editorial inclusions) across platforms.
• Continuously review campaign performance and shift spend to high-performing media channels.

4. Performance Analytics & Reporting

• Analyze campaign results across social, digital, print, OOH, and other channels.
• Provide actionable post-campaign insights and recommendations based on ROI, conversion metrics, and audience behavior.
• Maintain campaign dashboards and monthly reporting packs for leadership review.

5. Stakeholder & Agency Management

• Collaborate cross-functionally with Brand, Digital, PR, and Product Marketing teams for aligned media rollouts.
• Manage day-to-day coordination with media and creative agencies to ensure timely delivery and campaign success.
• Support quarterly business reviews and campaign retrospectives.

6. Governance, Documentation & Compliance

• Maintain up-to-date records of media contracts, A&P budgets, campaign timelines, and proof-of- performance.
• Ensure that all media activities adhere to brand guidelines, industry standards, and legal requirements.
• Support media audits and procurement processes when necessary.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years’ experience in media planning, social media management, or integrated marketing (agency or in-house).
• Strong understanding of paid media platforms (Meta, Google, Programmatic) and social analytics tools.
• Familiarity with traditional media (print, radio, OOH, TV) is a plus.
• Excellent analytical, communication, and stakeholder management skills.
• Experience in property, retail, or lifestyle industries is preferred