Assistant Manager, Product & Content Specialist SEA

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YOUR MISSION

This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.

Task 1: Retail Training Content Development
•    Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
•    Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
•    Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
•    Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
•    Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
•    Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.

Task 2: Regional Training Program Management
•    Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
•    Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
•    Ensure program standards, content, and tools are clearly communicated and aligned across markets.
•    Collect qualitative feedback from markets to support continuous program improvement.

Task 3: Seasonal & Campaign Training Support
•    Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
•    Ensure timely delivery of training materials to support product launches and key campaigns.
•    Adapt global training materials to meet SEA needs while maintaining content governance.

Task 4: Content Governance & Continuous Improvement
•    Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
•    Maintain consistency, accuracy, and quality of training materials across all SEA markets.
•    Manage and organise centralized regional content libraries.

Task 5: Innovation & Learning Trend Adoption
•    Stay up to date with learning design trends, retail training tools, and digital learning innovations.
•    Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
•    Explore and recommend new tools or approaches to enhance training effectiveness and engagement.

YOUR TALENT

Education: Bachelor’s degree in business, Education, Learning & Development, Marketing, or relevant studies.

Professional: A minimum of 6 years' experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.

IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.

Language Skills: Strong written and spoken English.

 

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.