Assistant Manager/Manager, Brand Management & Digital Marketing

icon briefcase Jenis Pekerjaan : Sepenuh Masa

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Penerangan Pekerjaan - Assistant Manager/Manager, Brand Management & Digital Marketing

Responsibilities

:

Brand Management

  • To drive, execute and implement the brand, product and event based campaigns successfully via digital platforms. Ensure campaigns are monitor closely and meeting all deadlines.
  • To work closely with Media and Creative agencies to ensure timely execution / implementation of campaigns. coordinating meeting, follow-up on deliverables and ensure quality and efficiency of campaign management.
  • To serve as the Corporate Identity custodian for internal and external parties. Ensure branding materials inpliance to the brand guidelines.

  • Digital Management

  • To monitor and ensure all postings are scheduled correctly and enquiries on social media are attended within the timeline and efficiently.
  • To monitor and ensure all the contents in the corporate website and Staffnet is updated efficiently. Liaise with stakeholders to maintain and update the corporate website on a regular and timely basis.
  • To plan and execute digital advertising campaigns for key products and brand campaigns.
  • To develop always-on content for Great Eastern Malaysia's social media accounts to establish digital presence.
  • To manage and liaise with stakeholders on stakeholders requests for social media posting, website uploads, and digital campaigns toply with corporate brand guidelines.
  • To optimise Digimind news alerts by refining keyword searches and tracking relevant topics related to the industry.
  • To liaise with Group Digital Marketing to resolve GELM social media brand abuse and impersonation pages on social media platforms on a weekly basis.
  • To manage SEM and SEO campaigns.

  • Requirement:

  • Hold an Advanced Diploma/Degree in Business, Massmunications, Digital Marketing or related disciplines.
  • Must have at least 3-5 years (for Assistant Manager) and above 5 years (for Manager) working experience in managing multiple digital platforms in a similar organization setting with proven track record, brand management and digital advertising / marketing, web analytics, consumer andmunication research.
  • Possess excellent written and presentation skills, as well as strong interpersonal skills.
  • Creative and innovative with a good project management core.
  • Good knowledge of brand management, digital marketing, PR best practices as well as event management and crisis managementmunications.
  • Diligent, proactive, intelligent application of creativity in writing and verbal presentations
  • Strong interpersonal and networking skills
  • Ability tomunicate in Mandarin will be an added advantage.
  • Job ID 2000016N
    Original job Assistant Manager/Manager, Brand Management & Digital Marketing posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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