Assistant Vice President - Marketing Communication, Property Sales & Marketing - with Great Benefits

The Job: 

• Plan, coordinate and implement effective marketing programmes and strategies to meet the Group’s sales objective.
• Conduct market studies to keep abreast with the market’s latest trends and consumer preferences.  
• Create and execute effective marketing campaigns and sales programs that contribute to the overall growth and success of the company.
• Drive brand awareness and lead generation efforts to meet set objectives.
• Measure and track the impact of all marketing campaigns across events, social media, corporate communication, content portals, SEM registrations, e-mailers, and web presence.
• Assess actual performance against benchmarks and take corrective actions as necessary.
• Regularly coordinate, monitor, and maintain UDA's property website, UDA Life apps, and other communication platforms, updating them frequently.
• Liaise with advertising agencies to develop the appropriate marketing collaterals in line with the marketing concept of individual projects within the Group.
• Responsible in the development of all A&P materials as well as keeping stock of its availability in line with the requirements for each project.
• Create and prepare the development of key campaigns from budget planning, campaign ideation, and planning to go-to-market execution.
• Organise and oversee advertising and communication campaigns (roadshows, physical and online events, social media, digital marketing, etc) for the group.
• Prepare reports, presentations, and proposals for the management and related department updates.

The Incumbent:

• Proven experience in sales and marketing preferably in real estate or property development minimum 5 years' experience.
• Strong understanding of the real estate market and industry dynamics.
• Excellent communication and negotiation skills.
• Proficiency in using marketing tools and analytics.
• Goal-oriented, self-motivated, and able to work independently.
• Strong interpersonal skills and the ability to build and maintain professional relationships.  
• Willing to travel and work on weekend or Public Holiday if there are any events and launching.
• Positive working attitude and able to work independently with minimum supervision.