Associate Trends Analyst

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

We are seeking a curious, versatile Associate Analyst to join our Global Consumer Trends team. This team explores the brand innovations, institutional shifts, and societal developments shaping consumer behaviour worldwide. If you’re fascinated by how technology, pop culture, fashion, academic research, and more intersect to influence people’s choices, this is the role for you. You’ll be part of a collaborative team that identifies and reports on emerging themes across consumer and category landscapes. You’ll work with Mintel’s proprietary research and external resources to spot and communicate new innovations in your assigned markets.

What You Will Be Doing:

• Content Creation: Identify global examples of significant company activity (e.g. a product launch, advertising campaign) and turn these into short insight pieces.


• Trend Analysis & Storytelling: Identify and interpret emerging trends, crafting clear, compelling narratives that connect societal, cultural, and brand activity.


• Collaboration: Work closely with colleagues across the business to deliver impactful content.


• Workflow Participation: Follow established frameworks and contribute to continuous improvement of our content and processes.

Who We Are Looking for:

• Intellectual Curiosity: A generalist mindset with a passion for a wide range of topics (e.g.,technology, pop culture, fashion, academic research).


• Analytical Skills: Ability to interpret data and identify meaningful patterns and themes.


• Writing Ability: Strong written communication skills, with the ability to produce clear, concise, and engaging content.


• Research Savvy: Comfortable using both Mintel’s market research and external sources to inform your analysis.


• Collaboration: Team player with strong interpersonal skills.


• Adaptability: Comfortable working within defined frameworks, but able to make operational decisions that shape your work.


• Strong writing skills are essential.


• Proficiency in Mandarin, Korean, Japanese, or Spanish is an advantage, but not essential.


• Recent graduates with relevant academic backgrounds in Communications, Psychology, Business, History, Advertising, Journalism and others are welcome

What We Offer:

• A culture that supports true collaboration whilst embracing remote working.


• Flexible start and end times.


• Blended (office/home) approach to work.


• Approach to personal development where we encourage individuals to grow and share what they’ve learned.


• Social events, both within the department and across the company.


• Generous annual leave and wider circle employee benefits.


• Additional one day off to celebrate your birthday.


• Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).


• Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).


• Mental health and wellbeing support via Modern Health App.


• Beautifully designed offices foster collaboration and fun.

Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace. 

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